Place branding gives you the tools you need to represent your community in a truthful, engaging, and effective way. Every place, whether it’s a town, city, district, region, or province, wants to be a sought-after destination and attract positive attention. A place where people want to live and work and come together to create a successful community. But growth, tourism, and economic development are driven by being a place of choice, so how you define your community and shape public perception is extremely important.
Place branding is the process of identifying, defining, and demonstrating a place’s unique strengths and assets, its vision and values, its story and personality. A strong place brand creates an emotional connection with each of your target markets, provides a consistent and distinctive message that engages stakeholders and the public in a common vision, and helps communities and organizations to achieve business success by providing a reference point for every business decision.
At Synergist, our strategic and creative team can provide you with the direction and tools you need to take the next step in sharing your community.