Online marketing, also referred to as internet marketing, web marketing, and e-Marketing, is the marketing and advertising of businesses, products or services through the Internet and other multimedia technologies. The Internet has brought a global audience to businesses that at one time could only service their local communities and customers.
Gone are the days of waiting for catalogs to arrive in the mail, and here today are the interactive Web 2.0 systems that provide instant responses and elicit reactions. Online marketing is sometimes considered to have a broader scope because it not only refers to the Internet, e-mail, and wireless cellphone networks, but now also includes the management of digital customer data and electronic customer relationship management (ECRM) systems.
What Does Your Marketing Strategy Look Like?
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