eNewsletters can be one of the most effective activities that your company can undertake and all with a very low cost to implement.
Much research has been done to indicate the benefits of e-newsletters. Obviously it is more cost effective to grow your business by increasing revenue and referrals from existing clients than in pursuing new clients. A subscriber list of your business relationships is one very valuable asset for your business. We have seen our clients receive an increased proceeds when selling their business based on their eNewsletter.
An eNewsletter can also:
enhance your company’s reputation and increases lead generation
increase the lifetime value of your clients
be a very cost-efficient and cost-effective communication channel with your clients
assist in leveraging your marketing efforts
provide instantaneous track-able results
open the opportunity for your clients to easily and immediately interact with you and for you to promote dialogue with your clients
provide a higher response rate because it is being sent to a more receptive audience
be much more cost efficient than a printed newsletter because of the significant savings in time, printing and mailing costs
quickly identify “undeliverable” so an effort can be made to correct them and resend them
We can implement an eNewsletter solution for you that adheres to the new Canadian Anti-Spam laws and is branded to your business.
If you are showing strong readership rates and low unsubscribe rates you are doing the right thing. As for frequency, consider this rule of thumb, though:
Everything less often than at least every other month is not often enough. People will forget about you, and the surprise of a newsletter from you showing up after a year will probably result in a surprise un-subscription.
Why electronic is best?
Shop.org's State of Retailing Online 2009 survey of retailers found that "E-mail is the most mentioned successful tactic overall".
The money is following the results:
You could use your eNewsletter to announce new products, sales, contests or exclusive buying opportunities for you customers and potential customers.