Some products just don’t make sense to sell online and we get that. Fragile, bulky, and heavy items create shipping challenges that erode margins. Complex products depend on traditional distribution and retail channels for logistics and consulting to ensure the end user gets the part they actually need. Other products have long established distribution and territory agreements that can be put into jeopardy through a direct to consumer approach.
As everyone turns to the web for product research, it is essential that a manufacturer has a comprehensive web site that provides users with product information and support materials so that they have the best experience with the product possible. The manufacturer is the most authoritative source for complete product information.
CommerceCM Catalog includes all of the CommerceCM features to allow you to build an attractive and engaging catalog that highlights your products.
- Include technical specifications, parts lists, user manuals, and support videos in your catalog for a complete and engaging solution.
- Support your retailers and distributors with a retailer locator that will drive customers to your traditional sales channels.
- Add QR codes into your packaging so shoppers can use your catalog as a virtual sales person from a traditional retail location. A quick scan and click can take them instantly to a mobile optimized CommerceCM Catalog page with detailed specifications and related items.
- Encourage end users to register their purchase at your web site so that you can gather valuable market information and direct marketing opportunities.
CommerceCM Catalog is great first step if you are considering adding eCommerce in the future. You can update your license at any time to add a full shopping cart and eCommerce functionality.
CommerceCM Catalog can also be upgraded to include additional languages to serve your various markets.