When the time comes to sell your home, you may be tempted to sell
it yourself with the hope of saving the real estate commission.
However, you should also consider that selling a home is a complex
transaction that involves large sums of money, stringent legal
requirements and the potential for costly mistakes. It requires an
organized, step-by-step approach that many homeowners just don't have
the time, skill or experience to carry out.
A Realtor is committed to spending the time it takes to help you
sell your home in the least amount of time and for the best possible
price. Your listing Realtor is, in law, your agent. An agent owes his or
her client the duties of utmost care, integrity, confidentiality and
A Realtor can help in the following ways:
1. Setting a Price:
A Realtor can provide knowledge of current (and ever-changing)
market conditions to price your home properly and to put it on the
market at a price that will be attractive to both yourself and to
potential buyers. If it's priced too high, there's no sale; too low and
you lose on your investment. A Realtor has the research and expertise to
provide a home evaluation and a market assessment of what similar
properties in your area are selling for. They can also provide
information on market history, such as the number of properties sold in
your community the previous month or year.
A Realtor can offer recommendations and advice to make your home
more attractive and "saleable," by advising you on what repairs,
maintenance or upgrades you might consider to get the maximum price.
They have the experience to know what will get you the best return for
your renovation spending.
3. Marketing Tools:
A Realtor has the skills and financial resources to advertise and
market your property effectively. There are a number of marketing tools
and options used to promote your property. First is the mls.ca web
site, which attracts more than a million unique visitors a month. It
shows the details of your home to local, regional and national buyers. Second is the MLS® or Multiple Listing Service®, where the
information about your property is shared with all other Realtors. Your
property gains more exposure, because it reaches the majority of the
real estate professionals in your community.
Third is the use of print advertising in Real Estate papers and on
daily hotsheets distributed to Realtors. A Realtor may also advertise
your property on their personal web site and local buy-sell-trade sites,
such as Craig’s List. Finally, a Realtor may also recommend an open house as a marketing
strategy. There are two types: first is an agent's open house, where
other Realtors will be invited to view your house so they can consider
it for their prospective buyers. The second type of open house is a
public open house, which is an efficient way to show your home to many
potential buyers at once. The listing agent will act as host, answering
4. Professional Service:
A Realtor is available to handle calls, schedule appointments and
show your home to prospects at any time, seven days a week. They
follow up with potential prospects, screen out unqualified prospects,
and access their network of contacts who can produce potential buyers. A
Realtor is an experienced negotiator who can liaise with the buyer or
their Realtor to protect your interests and get you the best possible
terms and price to close the deal.
5. Knowledge Base:
The sale of property is a complex business transaction. There are
distinct advantages to having a Realtor who is well-educated,
knowledgeable, and experienced. A Realtor has a full understanding of
the legal contracts and obligations involved with selling your home and
will advise you on your rights and responsibilities. Their professional
knowledge can be indispensable in putting together a successful deal.
My service to you will be professional and will earn your loyalty.
I will do my utmost to make the process of buying or selling your home
as stress-free as possible. I will aim to get you the best price and
terms possible to close the deal in the quickest time. Together, we
will find that perfect home to reflect your personality and lifestyle