All our clients benefit from the services we call “Core Services”. These form the backbone of any work we perform for you.
1. In-depth analysis of your website
Our search engine optimization promotion campaign starts by reviewing your existing website from an SEO perspective to let you know what’s working … and what needs work. After our analysis, we’ll be able to tell you, given your budget and ultimate goals, what your optimal SEO options are.
This is also when we start learning about your business and your industry.
2. Industry research
Our approach to search engine optimization promotion is keyword and content-centric, both in your website and off-site. In order to surgically select optimal keywords and generate great content, we research your industry — you need content related to who your clients are, and that garners a high level of searches. We perform a number of keyword comparisons, look at the most current data, run various terms through our software, and analyze your competition.
3. Competitor research
Whether you’re a geographically-based business or a global one, we research your competition’s online presence so we know what you need to do to gain a competitive advantage. Our research includes your competition’s online campaign and their specific business model. Part of assessing your competition is gathering plenty of data about their online presence. Once we know this, we apply the SWOT (strengths, weaknesses, opportunities, and threats) model to finalize your campaign strategy.