I have worked with more than 200 companies since 1995, helping them achieve genuine business success with their Internet Programs. Just having a website is not enough. Without a realistic marketing plan and analytics you simply end up with an online digital brochure. While that might be better than having no online presence at all, it certainly doesn't use the web to its fullest potential.
To get the best results from your online presence you need to clearly define your goals for your website. Ask yourself what you would like the result of your efforts to be:
- A measurable increase in sales or sales leads?
- A more efficient way to support your customers?
- A method of introducing new products and services to the market and existing customers?
Your Internet presence and website can do all of these things. It can be far more than a glossy digital brochure.