5 Easy Steps to Email Marketing

By: Marketing Motivator  09-12-2011

STEP 1: Account Set Up

STEP 2: Template Creation and Branding

STEP 3: Campaign Creation & Execution

STEP 4: Reporting & Analytics

STEP 5: Choose your level of service

STEP 1 : Account Set Up

  • List upload and segmentation
  • Creation and insertion of website signup link and form on website
  • Creation of welcome letter for new registrants

STEP 2: Template Creation and Branding

  • Selection of appropriate template(s)

STEP 3: Campaign Creation & Execution

  • Permission reminder
  • Image loading and resizing

STEP 4: Reporting & Analytics

  • Reporting analysis (opens, bounces, unsubscribes)
  • Campaign modifications

STEP 5: Choose Your Level of Service


Self Serve
Sign up for your Constant Contact account, and explore all the options for creating your own email newsletters, and start distributing messages to your clients and potential customers right now. Easy do it yourself tools

  • Send automated communications to new sign-ups via an autoresponder tool.

Comprehensive Relationship Management
Are you ready to commit to what email marketing can really produce for you?

  • Marketing strategy/plan development
  • Account set up
  • Template creation and branding
  • Campaign execution
  • Ongoing account maintenance
  • Results review and analysis

*This package is for those who subscribe to automatic monthly payments for a minimum of 3 months. It is for content-ready arrangements only. That means the client provides all copy, on time and fully edited.
Payments for distributions are set-up for automatic payment. So you need to ensure that you get your promotions in on time. If you miss a distribution date, that time is not carried forward.

Marketing Assessment, Plannings, & Strategic Planning

Let us help you with a marketing strategy. Tell us about your goals and objective.
Let us create an integrated marketing plan to help achieve your goals and objectives.

  • Online marketing needs assessment
  • Online marketing strategy development

Advanced Services

  • Creative development
  • Brand matching
  • Image/graphic selection
  • Loading template into account
  • Copying draft campaign into additional accounts
  • Campaign concepts and direction
  • Schedule of articles/issues

Coaching & Training

Do you need assistance to ensure your email campaigns are effective?
Do you want to continually refine your strategy to ensure that your email is being opened?
Workshops to help you and your staff become proficient with Email Marketing.
Review of strategy/marketing plan goals

  • List maintenance (imports, bounces, unsubscribes)
  • New campaign design and format
  • Content development/recommendations
  • Campaign analysis and reporting


Contact Marketing Motivator

Email - none provided

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