5 Easy Steps to Email Marketing

By: Marketing Motivator  09-12-2011

STEP 1: Account Set Up

STEP 2: Template Creation and Branding

STEP 3: Campaign Creation & Execution

STEP 4: Reporting & Analytics

STEP 5: Choose your level of service

STEP 1 : Account Set Up

  • List upload and segmentation
  • Creation and insertion of website signup link and form on website
  • Creation of welcome letter for new registrants

STEP 2: Template Creation and Branding

  • Selection of appropriate template(s)

STEP 3: Campaign Creation & Execution

  • Permission reminder
  • Image loading and resizing

STEP 4: Reporting & Analytics

  • Reporting analysis (opens, bounces, unsubscribes)
  • Campaign modifications

STEP 5: Choose Your Level of Service

Self Serve
Sign up for your Constant Contact account, and explore all the options for creating your own email newsletters, and start distributing messages to your clients and potential customers right now. Easy do it yourself tools

  • Send automated communications to new sign-ups via an autoresponder tool.

Comprehensive Relationship Management
Are you ready to commit to what email marketing can really produce for you?

  • Marketing strategy/plan development
  • Account set up
  • Template creation and branding
  • Campaign execution
  • Ongoing account maintenance
  • Results review and analysis

*This package is for those who subscribe to automatic monthly payments for a minimum of 3 months. It is for content-ready arrangements only. That means the client provides all copy, on time and fully edited.
Payments for distributions are set-up for automatic payment. So you need to ensure that you get your promotions in on time. If you miss a distribution date, that time is not carried forward.

Marketing Assessment, Plannings, & Strategic Planning

Let us help you with a marketing strategy. Tell us about your goals and objective.
Let us create an integrated marketing plan to help achieve your goals and objectives.

  • Online marketing needs assessment
  • Online marketing strategy development

Advanced Services

  • Creative development
  • Brand matching
  • Image/graphic selection
  • Loading template into account
  • Copying draft campaign into additional accounts
  • Campaign concepts and direction
  • Schedule of articles/issues

Coaching & Training

Do you need assistance to ensure your email campaigns are effective?
Do you want to continually refine your strategy to ensure that your email is being opened?
Workshops to help you and your staff become proficient with Email Marketing.
Review of strategy/marketing plan goals

  • List maintenance (imports, bounces, unsubscribes)
  • New campaign design and format
  • Content development/recommendations
  • Campaign analysis and reporting

Contact Marketing Motivator

Email - none provided

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Email Marketing

STEP 1: Account Set UpSTEP 2: Template Creation and BrandingSTEP 3: Campaign Creation & ExecutionSTEP 4: Reporting & AnalyticsSTEP 5: Choose your level of servicePRICING. If you don't have the time, experience, or resources to manage your own email marketing campaigns, we are here to help. Build customer loyalty, increase referrals, and promote repeat business. It's Effective - turn your customers into loyal customers.


Marketing Services

These proven marketing strategies have helped accelerate business growth for thousands of people around the world. Marketing workshops, training, and coaching with a focus on Integrated Marketing Communication strategy. Let us create an integrated marketing plan that will help you to achieve your goals and objectives. Your Online Marketing Plan = Comprehensive Relationship Management.



If you don't know how to use excel, just forward me your have them all listed in a Word, plain text, or csv format, forward them to me and I will clean up the list and put it into excel format for uploading. While the initial set-up might seem like quite an investment, I know you will be quite pleased with the results and you'll see a substantial improvement in many areas of your organization.



Jennifer Henczel, PID, is a Constant Contact Expert, social media guru, and licensed Strengths-based trainer, with the eduction and experience to help you move to the next level. Marketing Motivator specializes in integrated marketing communication strategies and Comprehensive Relationship Management services. Building Messages - Building Branding - Building Relationships - Building Business.