Authenticity Consulting's Marketing and Communications Services

By: Authenticity Consulting  09-12-2011
Keywords: Marketing, Market Research

Is Your Marketing Delivering the Results You Need?

Or, are you frustrated with your marketing efforts?

We work with you - hand-in-hand - to create exciting and affordable, customized, realistic and results-oriented marketing strategies, plans and tactics – both offline and online -- to grow your business and create more revenue.

Effective marketing is fundamental to your business and revenue growth. Marketing is changing dramatically - and fast. We deliver cutting edge results, on time and on budget.

We Help You Create Marketing Strategies and Plans that Get Results

You can go through the motions of marketing, but effective marketing requires an expert, customized, “integrated” (both offline and online) plan that is easily executed.

Successful marketing:

1. Starts with an action-oriented plan. Do you have a plan based on your research?
2. Executes the plan and measures the results. Are you getting the results you want?
3. Spotlights exactly what is - and what isn't - working. Do you know what’s working?
4. Measures outcomes, not in creativity. Are you making enough money?

We Help You Create Meaningful Market Research for Relevant and Realistic Results

It’s no longer enough to just focus on "spreading the word."
In this new marketing paradigm, it's essential to strategize first, and:

We can help you with your market research so that your marketing strategies, plan and tactics are relevant and realistic – and you will see results.

Social Media Marketing

In order to be successful, you must clearly define your social media goals. Some social media tools are more applicable than others in achieving specific goals. Social media tools and tactics vary greatly, and must work together effectively to achieve your carefully defined target results.

We customize all social media strategies, plans and tactics. We work closely with you to tailor them to your business and your target audiences’ needs and wants.

The fundamental goal of a strong Social Media Marketing foundation is to engage and empower customers in two-way communication online. You can now get direct feedback from customers and prospective customers, and measure and monitor their actions - infinitely valuable to you – so that you can continue to tweak your tactics and keep improving your results!

Integrated Marketing Plans

“Integrated Marketing” is the integration of all marketing tools, approaches, and resources that deliver customer impact and results - maximum profit at minimum cost.

Integrated marketing coordinates the elements of the traditional promotional mix—public relations, publicity, direct marketing, sales promotion, advertising, and personal selling - to produce a customer-focused message offline and online.

Keywords: Market Research, Marketing

Other products and services from Authenticity Consulting


Authenticity Consulting's Strategic Planning Services

We've facilitated plans for a wide variety of purposes, including to give clearer focus and direction to the organization, add a new product or service, build the Board of Directors, improve organizational performance, and address a range of issues in the organization. We've facilitated successful strategic planning for a wide variety of organizations, including start-up, nonprofit, for-profit and government.


Authenticity Consulting's Organization Development Services

Their plans too often are delivered to the rest of the members of the organization without really getting their input -- without really understanding what those members do. There are few experiences that teach someone how to guide change than to actually experience major change from within an organization. It's about ensuring those action plans are implemented in a timely manner -- and continually learning at the same time.


Authenticity Consulting's Leadership and Management Development Services

We believe that it's not enough for you as a leader to cultivate grand visions and to inspire your people toward those visions. There's an explosion of consultants in leadership development -- many having primarily "soft" skills in people development. We'll teach those practices to you in a highly practical and efficient manner, with a focus on leadership and management.


Authenticity Consulting's Business Planning Services

Yet every organization is different -- we customize the planning process to suit the nature and needs of your organization. The business planning process helps you identify operational problems and opportunities -- before you implement your plan. They work together to create priorities and strategies that they "own" -- and to which they commit their deepest passion. To minimize your risk of failure – Is your existing plan only "in your head".


Authenticity Consulting's Team Performance Services

Whether yours is a cross-functional, multi-cultural, virtual, self-managed or leadership team, we understand the differences and we've worked successfully with each of them. Poor interpersonal relationships usually are a symptom of another major problem -- poor design, development and implementation of the team. When teams are not performing well, it's rarely because members cannot get along with each other.