Attributor | Business Intelligence

By: Attributor  09-12-2011

Business Intelligence

Converting Data into Actionable Insights

Translating the data generated from an effective anti-piracy campaign into meaningful insight that impacts business decisions is a critical component of a comprehensive online strategy.

Consumer Demand

First and foremost is establishing the connection between piracy and consumer demand. After all, the people who are searching for free copies of your works are inherently interested in the content you have created. The business value comes from understanding the behaviors and patterns of these potential consumers.

In some cases, online piracy results from the inability of consumers to easily acquire the desired works locally. In one customer example, after noticing a high incidence rate in a particular country, we found that the content had not been made available upon release in that geography and native language. Upon understanding this connection, the publisher's subsequent releases were timed differently in that country and the incidence rate of online piracy decreased.

Real-time Analytics

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Guardian Author Portal In an effort to make reporting infringements easy and timely, the Guardian service provides authors with a web interface to directly report incidents of infringements. In addition to the intensive web-crawling activities, known piracy feeder and seed sites are manually checked on an hourly basis by Attributor trained professional services staff.