Management Consulting, product management, product marketing
Ateala Management Inc. | Product Management Consulting | Ottawa » Business-Driven Product Management Podcast from PCamp Toronto Ateala Management Inc. | Product Management Consulting
The net result is that product marketing (and product management) teams will have the ability to engage customers early and often throughout the project which will increase the chances of a successful product (or release) launch. In other words, by engaging customers during the project, they will feel like they helped shape the release (or capability or feature) and so will be in a better position to talk to the press and industry analysts. They will also help you with your messaging, i.e. they will provide with real value statements.
, Marketing Teams
, product management
, product marketing