Artistic Licence: Design Standards

By: Artistic Licence  09-12-2011
Keywords: Website Design

The Integrity of Artistic Licence

Every website designed by Artistic Licence contains CSS and Xhtml coding which conforms to the standards of the World Wide Web Consortium (W3C).

The W3C exists to “lead the World Wide Web to its full potential by developing protocols and guidelines that ensure long-term growth for the Web”. These protocols and guidelines ensure the best technical practices of designers and developers as well as increasing accessibility for all web users.

Xhtml and CSS - The Separation of Content and Presentation:
A new and efficient website design technique.


Content:
The most important part of the website, the content includes the body text and associated graphics, such as photographs and illustrations, as well as the overall structure of the site.
Presentation:
The presentation is the overall look and feel of the website and includes colours, typography, layouts and certain graphics and icons.

In earlier technologies the content and presentation would co-exist in the html coding, cluttering the files. Separating the content and presentation significantly reduces the amount of code, resulting in faster loading and more responsive web pages.
Other benefits include: simpler development and maintenance, better accessibility, improved search engine rankings and reduced bandwidth costs, all of which are valuable to any type of business.

Keywords: Website Design