Design « ThinkARS

By: Ars Interactive  09-12-2011
Keywords: Direct Mail

Design « ThinkARS

Because each experience is different for each consumer, we consider where your customers are in every step of the purchase process. We establish behavioral rules to help detect your consumer objectives, then design a customized experience with an optimal balance of interaction, engagement, persuasion, promotion and cross-selling. We build a creative design from results-based thinking.

  • Web Design

    A well-designed site balances nuts-and-bolts usability with a uniquely inspirational experience. Beginning with comprehensive discovery, we analyze site traffic to understand customer behaviors and develop unique personas to drive your messaging. We architect the site to meet objectives before developing the creative. We constantly refine and optimize the site experience as we learn more from traffic patterns.

  • Rich Experiences

    Today’s user is looking for information but craves entertainment. The bar is set high – but ours is higher. Our Flash developers are expert at building seamless video experiences that, first and foremost, focus on usability. Beyond broadcasting your story, we make the user part of the experience, giving them a stake and pulling the emotional trigger.

  • Print

    We capture the consumer’s attention with compelling literature, signage, direct mail and promotional tie-ins. We design sets that align with your brand and inspire your customer, then direct the photo shoot to tell a big story fast. Your point-of-purchase materials will engage the shopper, tout the benefits and ensure product sell-through.

  • Point-of-Sale

    We put the right information in the right place, guiding the consumer through the purchase path and tailoring solutions based on their mindset. If they’re making a duress purchase, they want promotional details. If they’re browsing, we help educate them. We create a welcoming environment filled with tools that help them make smart purchase decisions.

  • Keywords: Direct Mail

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    Other products and services from Ars Interactive


    Content « ThinkARS

    We work with your marketing team to create a solution that gives consumers the right information, descriptions and images, all optimized and categorized for your business or brand. We’ve provided fully customized content management services to top American retailers for more than 10 years, currently managing 2 million products and over 8,000 brands.


    Advertising « ThinkARS

    So we approach online advertising intelligently, using our knowledge of consumer browsing behavior and attention span to redefine engagement with every new project. Then we capture attention with in-store signage, compelling literature, associate training materials, direct mail and online promotions. Our integrated campaigns work across multiple channels, so you have fewer touch points, less orchestration and more results.


    Technology « ThinkARS

    As an Enterprise partner with Magento, a leading e-commerce solution, we provide our clients with a powerful, reliable and flexible e-commerce platform that can scale as your business grows. We create custom applications, like our Product Demo Platform , that demonstrate your product through compelling interactive video, imagery and copy.


    Services « ThinkARS

    From the brand message to point-of-purchase materials, from your product catalog to the online experience, our creative process pushes the boundaries to give your brand versatility. Working with ARS is a seamless, collaborative process that takes you quick-to-market and makes you more competitive.


    Marketing « ThinkARS

    Taking an analytical approach to strategy using insights gained from data, we help you recognize opportunities and develop tactics. We architect the best solution, tapping into the measurable medium of the Internet to optimize your initiatives. Paid search-marketing services are all about maximization.


    Solutions « ThinkARS

    ARS has worked for online retail businesses like Kmart and Sears since they went online, managing a high volume of online promotional advertising, and delivering on objectives of increased conversion rates. In a competitive, always-evolving industry, engaging the consumer at the right time, with the right message, in the right place, drives the highest degree of interest.