Design « ThinkARS
Design « ThinkARS
Because each experience is different for each consumer, we consider where your customers are in every step of the purchase process. We establish behavioral rules to help detect your consumer objectives, then design a customized experience with an optimal balance of interaction, engagement, persuasion, promotion and cross-selling. We build a creative design from results-based thinking.
A well-designed site balances nuts-and-bolts usability with a uniquely inspirational experience. Beginning with comprehensive discovery, we analyze site traffic to understand customer behaviors and develop unique personas to drive your messaging. We architect the site to meet objectives before developing the creative. We constantly refine and optimize the site experience as we learn more from traffic patterns.
Today’s user is looking for information but craves entertainment. The bar is set high – but ours is higher. Our Flash developers are expert at building seamless video experiences that, first and foremost, focus on usability. Beyond broadcasting your story, we make the user part of the experience, giving them a stake and pulling the emotional trigger.
We capture the consumer’s attention with compelling literature, signage, direct mail and promotional tie-ins. We design sets that align with your brand and inspire your customer, then direct the photo shoot to tell a big story fast. Your point-of-purchase materials will engage the shopper, tout the benefits and ensure product sell-through.
We put the right information in the right place, guiding the consumer through the purchase path and tailoring solutions based on their mindset. If they’re making a duress purchase, they want promotional details. If they’re browsing, we help educate them. We create a welcoming environment filled with tools that help them make smart purchase decisions.