As simple as many companies make database marketing sound, effective use of it can increase its return tenfold. Challenge your marketing team to stop relying on mass-communication and challenge your sales team to stop make their connection with leads last longer than closing the deal. All customers want the same thing as any of us: respect, credibility, messages with meaning, and a personal voice. Targeted/Segmented Database Marketing is about changing the way companies communicate to achieve all of these things, while remaining efficient.
I can set your organization up with the custom segments, processes, and dynamic structures needed to address a customer base of any size. With Bodog I managed all communication to a customer base of over one million with very impressive results. The content is at the centre of your connection, but after that it’s as simple understanding of who your customer is that drives all the internal logic.
Don’t do any Database Marketing?
Here are just a few of the ways your company would benefit from Database Marketing.
- It’s cheap
- It increases your sales conversions
- It’s scalable, so you can expand into other markets
- It’s the only way you can communicate with many of your customers
There is no other more effective internet marketing tactic. Here are a few of the reasons why:
- It is the cornerstone to creating preferred customer programs
- It is the essential component to any CRM strategy
- It results in fewer unsubscribes
- It’s ROI is unmatchable
If your business can grow by staying in touch with your customer, then this is the single most important marketing service you need to focus on. Contact me with any questions and I’ll help you through the process.