There’s a reason copy writers are often the most valuable asset at ad agencies. So why then is it then that at most small businesses, copy writing and communication style are often considered a simple executional component?
Strategic Communication =/= Using Twitter, Facebook, Blogs
If you don’t have the time to build out a comprehensive communication strategy, then contact a communication or public relations professional to assist you, but do not buy into the hype that opening a social media account and starter a blogger account will bring any long-term results at all. While sites like Facebook, Twitter, and others have re-defined the marketplace, and Social Media experts are springing up everywhere, the quality, goal, value, personality, and frequency of the communication override whatever medium they are being implemented on.
Strategic Communication turns marketing into a personal message
Your corporate voice, projected personality, and communication frequency define your company. Take control of your corporate vision by building out an extensive communication strategy and implementing a personality profile that is consistent at all customer touch-points. Engage your customer with valuable communication, rather than direct marketing, and yo will build brand loyalty. Engage your customer’s profile perfectly and your competitor’s product may not resonate with your customer, even if it is superior. Contact me to build out a Communication Strategy that is effective, invaluable, built on research, and the corner-stone to customer retention.
Social Media is a tool, not a Solution
While Social Media is the evolutionary leap that makes it possible for small business to have direct communication with customers and businesses, without having to pay the costs of public relation firms or agencies – Social Media is a tool so often used incorrectly that it will damage your business. Major agencies excel at building out media-specific objectives, integrating targeted communication campaigns, and most importantly, they build out cross-platform strategies to avoid the inefficiencies associated with each communication platform. Contact me and together we can pinpoint your organization’s communicative strengths to see how Social Media tools can be integrated to provide you with an efficient solution to managing your customer base in a simple, streamlined manner.