Strategic Advising is about helping you clarify your own corporate or product vision, integrating customer input/research, and analyzing your company’s core strengths. This ensures we as a team can map out a short and long term growth strategy that your market needs and that your company is built to succeed at.
Key to the idea of generating sustainable growth and designing the appropriate business strategies lies in the deciphering the Customer Lifecycle Economics of your business and the optimal combination of acquisition program, retention program, and industry service separators. I will help you identify the preferred customer opportunities and develop a retention strategy that takes your industry, competitors, target customer, and quality of leads into account.
Shine Nightclub: Re-focused the business on service-based approach, introduced benefits programs for customers, and re-positioned their web presence. Moving forward, they are now able to adapt more quickly to a much more challenging marketplace for acquiring customers and where marketing ROI is much more challenging.
Bodog: As a company at the top of the industry who were going through some major downsizing, I was brought in to optimize business practices in such a way that from the consumer-perspective, there was no service-level loss. Through extensive research, product dev, and process refinements, I in fact was able to increase overall marketing capacity and quality of service, especially to top tier customers.
BetUS: Expand customer benefits, leverage cross-ell opportunities, target regionally. Created a loyalty & rewards program/system that was supported by data analysis and regional preferences. System was automated and integrated as key brand leverage across all direct marketing campaigns, in particular direct mail via mailing house.