Arpy Dragffy – Marketing Strategist & Customer Experience Specialist in Vancouver – New Product Development

By: Arpy Dragffy  09-12-2011
Keywords: Marketing, customer research, Marketing Strategist

Arpy Dragffy – Marketing Strategist & Customer Experience Specialist in Vancouver – New Product Development

You need great products to be considered a great company. Maybe I’m obsessed with progress or maybe I just have seen too many business squander their high market positions by not committing to constantly pushing their product forward. Companies can always undercut your prices in the short-term, but your product is your identity and it defines your commitment to excellence.

New Product Development must be the cornerstone of your strategic planning and at the keystone of this is customer research, yet again. Whether its a simple web tool, shopping cart system, communication web product, major event, or consumer product, a commitment to its excellence is as essential as the service quality level attached to it.

How some of my Products improved business:


By focusing on three cornerstones of long-term strategic vision: Customer Research, Targeted/Segmented Database, Strategic Communication, this new product increased ROI, team capacity, customer satisfaction, plus loyalty & retention. As daunting as it sounds, a product to manage the majority of your company’s communication and marketing is within reach and is guaranteed to put your organization in a position to succeed by freeing up resources to work on your core product-line moving forward.

Keywords: customer research, Marketing, Marketing Strategist

Other products and services from Arpy Dragffy

09-12-2011

Arpy Dragffy – Marketing Strategist & Customer Experience Specialist in Vancouver – Experiential Marketing / Event Production

In addition to being hired in 2007 to handle all North American conferences & events for BetUS, I’ve won 2 awards in Vancouver and recently signed a deal with SecWest Conferences, who operate 3-4 globally. The companies that truly connect with their customers are the ones that take strategy and turn them into memorable experiences that offer tactile associations of what that brand means.


09-12-2011

Arpy Dragffy – Marketing Strategist & Customer Experience Specialist in Vancouver – Strategic Communication / Social Media

While Social Media is the evolutionary leap that makes it possible for small business to have direct communication with customers and businesses, without having to pay the costs of public relation firms or agencies – Social Media is a tool so often used incorrectly that it will damage your business.


09-12-2011

Arpy Dragffy – Marketing Strategist & Customer Experience Specialist in Vancouver – Targeted/Segmented Database Marketing

Challenge your marketing team to stop relying on mass-communication and challenge your sales team to stop make their connection with leads last longer than closing the deal. I can set your organization up with the custom segments, processes, and dynamic structures needed to address a customer base of any size. Arpy Dragffy – Marketing Strategist & Customer Experience Specialist in Vancouver – Targeted/Segmented Database Marketing.


09-12-2011

Arpy Dragffy – Marketing Strategist & Customer Experience Specialist in Vancouver – Customer Research / Business Intelligence

By reviewing your corporate customer information architecture, we can pinpoint gaps in customer touch-points, optimize incoming metrics to match key elements of importance, and generate custom reports/dashboards that make seeing the data so much more insightful.


09-12-2011

Arpy Dragffy – Marketing Strategist & Customer Experience Specialist in Vancouver – Strategic Advising / Customer Loyalty

Key to the idea of generating sustainable growth and designing the appropriate business strategies lies in the deciphering the Customer Lifecycle Economics of your business and the optimal combination of acquisition program, retention program, and industry service separators. Strategic Advising is about helping you clarify your own corporate or product vision, integrating customer input/research, and analyzing your company’s core strengths.


09-12-2011

Arpy Dragffy – Marketing Strategist & Customer Experience Specialist in Vancouver – Services

Through my decade of creating professional Customer Experiential Strategies across multiple industries, I’ve become a specialist at these services. If your concerns are related to urgent matters, I can help support your business in a number of ways. Arpy Dragffy – Marketing Strategist & Customer Experience Specialist in Vancouver – Services. If your employees don’t believe in what you do.