You need great products to be considered a great company. Maybe I’m obsessed with progress or maybe I just have seen too many business squander their high market positions by not committing to constantly pushing their product forward. Companies can always undercut your prices in the short-term, but your product is your identity and it defines your commitment to excellence.
New Product Development must be the cornerstone of your strategic planning and at the keystone of this is customer research, yet again. Whether its a simple web tool, shopping cart system, communication web product, major event, or consumer product, a commitment to its excellence is as essential as the service quality level attached to it.
How some of my Products improved business:
By focusing on three cornerstones of long-term strategic vision: Customer Research, Targeted/Segmented Database, Strategic Communication, this new product increased ROI, team capacity, customer satisfaction, plus loyalty & retention. As daunting as it sounds, a product to manage the majority of your company’s communication and marketing is within reach and is guaranteed to put your organization in a position to succeed by freeing up resources to work on your core product-line moving forward.