Arpy Dragffy – Marketing Strategist & Customer Experience Specialist in Vancouver – Experiential Marketing / Event Production

By: Arpy Dragffy  09-12-2011
Keywords: Marketing Strategist

Arpy Dragffy – Marketing Strategist & Customer Experience Specialist in Vancouver – Experiential Marketing / Event Production

Why Experiential Marketing?

The companies that truly connect with their customers are the ones that take strategy and turn them into memorable experiences that offer tactile associations of what that brand means. While the term viral has typically been linked to social media tactics recently, in reality, a viral brand experience is a referential one based on something that stood out so much from the typical day, that turns into an information cascade spreading out to all your nodes of friends.

Experiential Marketing Tactics

There is an endless amount of potential and impact that goes with linking your brand to the key elements that excite and inspire your target customers. Challenge your company and yourself to become part of the community that supports your products and they will reward you. Become more than a commercial entity and your competition will have no way to overcome the emotional attachment that go along with true emotional and sentimental attachment.

  • Community-building
  • Festivals / Street parties / renegade displays
  • Brand association via entertainers, music, decor, related products
  • Brand ambassadors / models / demos
  • Co-branded event integrations
  • Merchandising opportunities

Event Production

Events define so many of our experiences and they are often the most direct way for a brand to associate itself with a target clientele and a perfectly tailored environment for them. As with the online world, I focus on tailoring every single customer touch-point to maximize your strategic goal. While visible signage and branded collateral are the most direct in-venue event marketing tools, my experience producing over 350 events has continually proven that it is every other element that generates the resonance you want.

Why would you choose me for your Experiential/Event contract?

Over the last decade I’ve had the luck of working with nearly every venue in the city, as well as in Montreal, Amsterdam, Whistler for total attendee count in the hundreds of thousands. In addition to being hired in 2007 to handle all North American conferences & events for BetUS, I’ve won 2 awards in Vancouver and recently signed a deal with SecWest Conferences, who operate 3-4 globally.

Brands worked with:

  • SecWest
  • Shine Nightclub
  • Benson & Hedges
  • Monster Energy Drinks
  • BetUS
  • Gambling Federation
  • Redbull
  • Scion
  • Circa
  • Smirnoff
  • Etnies
  • Heineken
  • 5Gum
  • Blueprint Events
  • Dose
  • Georgia Straight
  • Fashion International Vancouver
  • Bacardi
  • KissCafe

My Largest Experiential Brand Activations:

Keywords: Marketing Strategist

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