- Do your employees truly comprehend your company's strategy?
- How can strategy be translated into tangible actions that employees can
effectively execute upon?
- How do you gain the support of your employees to successfully implement
your company's strategy?
Employees may be willing to passively listen to a presentation about your
company's strategy, but they won't support it or fully act on it until
they understand and accept the personal implications of the strategy. Rather
than "telling" employees about your strategy, we have the ability to develop
customized Knowledge Maps to engage your employees in the thinking behind
the strategy. Employees will have the opportunity to discuss the most
critical market drivers affecting your business and draw conclusions for
themselves. They will understand how your business works and what role they
will have to play to support and successfully implement the strategy.
There are 4 phases of deploying strategy effectively:
- Sustaining results in the long-term
Alignment is achieved when the shared beliefs, values, and ways of working
within an organization drive the realization of strategic goals and objectives.
To maintain alignment, it must be monitored and energy must be invested
when necessary to keep leadership, strategy, and culture harmonized.
To create and maintain organizational alignment, it is important to change
the level of connection with which a company operates. Many leaders are
waiting for their employees to embrace the ambiguity and uncertainty
of change and often wait for employees to engage in change that they themselves
may not be willing to undertake. Knowledge Maps are a great solution
to effectively align an organization and help leaders change that level
of connection. Knowledge Maps can help to provide information to all parts
of an organization of what changes have to take place and help gain buy-in
at every level. Creating this type of alignment ensures that everyone
understands their role in the process and has the ability and willingness
to drive change.
Senior Leadership Alignment
We have a tremendous amount of experience working side by side with top senior
leaders to clarify strategies, refine ideas, and give them shape. Our strength
comes from the ability to understand things from a broader perspective and
to help ensure that a company's strategy can be turned into actions and accountabilities.
In the Knowledge Map development process, we use visualization as a tool to
depict the company's strategy and build senior leadership alignment. Often,
we find that even though leaders may think they all agree on the strategic
direction of their company, it is not until strategy is visualized that they
have the ability to comprehend how well they are truly aligned as a leadership
Your strategic plan should align everyone -- from senior executives to front-line
employees -- to a common direction and goal. However, in too many organizations,
strategic planning occurs only at the very top and its outputs -- often thick
binders full of complex documents -- are not communicated effectively beyond
the executive team, nullifying the plan's potential. Knowledge Maps can help
employees align around the strategy. In cases where only a part of the organization
is aligned around the company's strategy, Knowledge Maps can also successfully
help align the rest of the organization.
Through the process of visualization, targeted questions and marketplace data,
Knowledge Maps help to communicate your company's strategy among employees
in a consistent manner. Employees will be able to "connect the dots" between
market place realities and changes being made within the company. They will
also have a better understanding of how your company's strategy, group performance
and individual behaviors have to align in order for your company to succeed.
As employees come to their own conclusions about the importance of your company's
strategy, they often also feel more empowered to help deliver on those strategies.
When employees have a good grasp of your company's strategy, employee buy-in
and support also increases significantly.
Enabling Employees to Execute the Strategy
Once the key pieces of the strategy have been articulated clearly by the leadership
team, we can help build a action oriented framework that will help to move
strategies beyond the paper they are written on. This framework will help employees
translate the company's strategy into terms that employees can act upon. This
framework will also focus on fine-tuning and/or extracting the most critical,
actionable outputs from an organization's strategic plan.
Business Unit and Functional Area Action Plans
Unless employees understand how they can impact strategy at the business unit
or functional area level within a company, strategies will not be deployed
effectively. Through the use of custom business unit and functional Knowledge
Maps, employees will understand the steps that they can take to bring strategies
to life. Company resources and tools (for example, Balance Scorecards and performance
management systems) will also be integrated into the process to help employees
prioritize and act on strategies. This step in the process will ensure that
each of the areas within the enterprise knows how to focus its finite resources
on the most critical strategic areas (those identified in the framework), put
an action plan in place, and ensure execution of the strategy.
Sustaining Results in the Long-Term
To ensure that your company will sustain business results in the long-term,
it is critical that it has adequate systems, frameworks and a strong culture.
We have the experience in helping organizations focus on improving the framework
for performance measurement and management, embedding the system within the organization's
culture, and helping employees adapt and change over time as the organization's
strategy evolves. This involves such things as driving operational improvements
and accelerating change management at an individual level.