Amethyst Wine Agency, Sourcing unique wine and spirits in Toronto, Wine Agents, Wine Promoters, Wine Merchants

By: Amethyst Wine  09-12-2011
Keywords: Wine

Wine trade – for those wine industry professionals looking to differentiate their wine lists with hand-selected, hand-crafted wines from independent wine producers.  The Amethyst Wine ‘trade platform’  has been developed specifically to represent boutique and mid-sized producers who are just beginning to penetrate the Ontario market.

Sampling and support

are provided to showcase our limited VINTAGES & CLASSICS releases that are available to you for purchase through the LCBO retail.  Or, try our seasonally picked products that are brought in via Private Ordering and Consignment.  Ordering is best done one season ahead of what you are looking for to ensure timely delivery: order light whites, roses and reds in late winter or early spring; order Gin & Rum in time for summer cocktails; order in summer for your fall Port, Cognac & Champagne needs..etc.  Typically, we place orders for less than 50 cases at a time so that you can preserve exclusivity in your district.  Price Lists with licensee pricing are available upon request.



Wine producers can benefit from our brand ambassador and wine agency services.

Amethyst Wine Agency Inc. provides strategic pricing, sales & brand development services to suppliers and producers.  With over thirty years of industry experience, Laura Higgins works with

each client to establish a workable plan to achieve their goals by providing short-term and long term marketing and sales strategy.  Amethyst Wine Agency Inc. will endeavour to achieve sales by ensuring each wine is showcased in the most suitable retail outlets or restaurants. We

introduce your brand, build it and continue to represent it enthusiastically to the market. If we can not meet your needs or objectives, then we are happy to introduce you to other agents in the market who may better suit your requirements.  We firmly believe that Contracts are only as good as the results!



Laura is a skilled orator with a broad repertoire of stories and insights from the vineyard to the glass.  Half 'Stuart McLean' - half 'Wine Dominatrix', she will distill the essence of the industry for you while you sip on a selection of wines and spirits.  Guest Speaking for groups from 40 to 400 are welcomed.  Speaking rates available upon request.



Tutored tasting at your place – whether it is in your home or boardroom. Amethyst Wine provides a unique opportunity to taste, inform and acquire a selection of the most interesting, exciting and hard-to-find wines from around the world, hosted by one of our certified Sommeliers.
Our preferred method of supporting worthy charities and fund-raisers is to offer a Tutored Tasting for Ten.  Regrettably, we do not carry wine inventory that we can donate.
As an added service Amethyst Wine Agency Inc. is licensed to sell wine direct to consumers.  Truthfully, it takes as much paperwork to sell 400 cases to the LCBO retail as it does to bring in One case for a Private Buyer.  But we do it anyway because we want to share our love of unique wines and spirits with you, even if it's only one case at a time.  Please understand that it will often take anywhere from one week to four months for specialty orders.  Wines can be ordered at our tasting and shows, subject to availability, or online via email.
You can try a mixed case from Laura’s Selection , which is made up of wines that are currently on the shelf at the LCBO, and/or, our VQA & QC selections.  Otherwise--Private order and consignment wines are only available by the full case (unmixed). *Most Private Buyers are happy to find a friend to split cases with so that they can take advantage of our unique selections.  Payment can be made by cash or cheque.

Keywords: Wine