user experience evaluation, expert design review, heuristic evaluation, competitive assessment » alpha cube

By: Alpha Cube  09-12-2011
Keywords: Software Development, Usability

What It Is

Our team evaluates the user experience design of your product (or prototype) to assess how well the design is meeting user goals and established business objectives. The user interface is assessed to identify compliance with recognized usability principles and industry best practices, and areas needing improvement.

How It Benefits You

  • You get results fast because users are not involved in this evaluation.
  • Our team identifies major usability problems and provides you with solutions to fix them.
  • Identify what areas are affected by the problems – specific user tasks (such as login), design elements (such as navigation), etc.
  • Improve user satisfaction.
  • Gain insight about the strengths and weaknesses of your product in comparison with competitors or industry peers.
  • The evaluation can be performed at any stage of your software development cycle.
  • Results can be used immediately or as input for an iterative process.
  • You save time and reduce development costs because design issues are detected early in the development, rather after deployment.

What We Do

Understanding your customers is crucial to evaluating a usable and useful product. After learning about your customers' needs and the particular objectives of the project, our team:

  • examines throughly all aspects of your product's user interface, including screens, functionality and features in the context of tasks
  • identifies, classifies, and ranks usability issues based on their severity and how badly they affect users' experience (for example, is it a cosmetic error or a problem that has to be fixed before the product is released?).
  • creates a report with specific recommendations to change affected areas, as well as recommendations for further research.


A presentation (with associated diagrams) describing solutions to issues encountered, priorities, and suggested remedies for future enhancements. This deliverable will give you a chance to discuss findings with your team.

Keywords: Software Development, Usability

Contact Alpha Cube

Email - none provided

Print this page

Other products and services from Alpha Cube


localization to Spanish, Spanish translation, Spanish usability test, interface design » alpha cube

Conduct a usability test of your software or hardware product, which can be tested with real customers to get their immediate feedback and make necessary adjustments to the user interface, prior to development and final production. Localization is the process of adapting content to meet a specific language, culture and requirements of a local market.


just-in-time" usability testing, recommendations for enhancements » alpha cube

During the test, our team observes the paths users take to complete tasks, the reasons why users may get confused or frustrated, whether users succeed in doing the task, and how satisfied they are with the experience. Conduct a single usability test and deliver a report with specific recommendations to change affected areas, as well as recommendations for further enhancements.


design patterns development, ensuring consistency » alpha cube

To address design problems in Web designs, many corporations develop user interface design standards documents or "look-and-feel" guidelines. Applying patterns regardless of the software development methodology used by your team, from waterfall to iterative and agile approaches. They explicitly focus on a problem within the context of use and guide the designer about when, how and why a solution can be applied.


user interface design for web sites, web applications, mobile devices » alpha cube

Our team's focus is to minimize or eliminate frictions, which are activities and tasks that users may do which are extraneous to their main goals. We design the final visual aspects of the site (images, icons, buttons, etc.) and deliver comps or a high-fidelity prototype. Users can focus on their goals, rather than being distracted by user interface actions and design elements.


interactive prototyping, medium or high fidelity prototype » alpha cube

As outlined previously, prototypes provide a common ground of understanding between users, client team members, and development team members. These prototype models can then be evaluated, changes made rapidly, and the prototype evaluated again, thus informing the design process. Prototypes can also be made available for input from a wide variety of users, client team members, and development team members.


information architecture, navigation and interaction design » alpha cube

Using this information, we group the site content it into a logical and streamlined organization, using techniques such as card sorting and card-assignment among others. We also develop labeling systems that provide a strong "scent" for information and invite site exploration. Conduct benchmark usability testing to identify problem areas for users in completing key tasks. How many steps will it take to complete a transaction.