Product Launches » Services & Programs

By: Adventuredrive  09-12-2011
Keywords: Product Launches

Product Launches

Our unique background in producing record-setting and award-winning automotive programs in 75 countries allows us to open doors to out-of-the-ordinary places… venues that consistently surprise participants and our clients… undiscovered routes that precisely illustrate each product’s strengths while delivering immense enjoyment to the participant.

Our product launches include:

General Motors of Canada

  • 2011 Chevrolet Cruze
  • 2011 Buick Regal
  • 2011 GMC Sierra and Chevrolet Silverado Heavy Duty Pickup Trucks
  • 2010 Buick LaCrosse
  • 2010 Chevrolet Equinox
  • 2009 Pontiac G8
  • 2009 Pontiac Vibe
  • 2008 Saturn Astra
  • 2008 Chevy Malibu
  • 2008 Saturn VUE
  • 2007 Pontiac Full-line Media Preview
  • 2007 Saturn Full-line Media Preview
  • 2007 GMC Sierra and Chevrolet Silverado Press Introduction
  • 2006 Pontiac Solstice Press Introduction
  • 2006 Pontiac Torrent Press Introduction
  • 2006 Chevrolet Impala Media Preview
  • 2006 Chevrolet HHR Media Preview
  • 2005 GM’s Crossover Vans Media Introduction
  • 2005 Chevy Cobalt / Pontiac Pursuit Press Introduction
  • 2005 Buick Allure / Pontiac G-6 Press Introduction
  • 2004 Saturn Redline / Saab 9.2x Press Introduction
  • 2004 Chevy Equinox Press Introduction
  • 2004 Chevy Colorado/GMC Canyon Press Introduction
  • 2004 Chevrolet New Car Line-up Press Introduction
  • 2003 Pontiac Vibe Cross-Country Media Challenge
  • 2002 Chevy Avalanche Press Introduction
  • 2002 Buick Rendezvous Media Preview
  • 2001 GMC/Chevy Heavy Duty Pickup Trucks Press Introduction
  • 2001 Pontiac Aztek Press Introduction
  • 2000 Pontiac Bonneville Press Introduction
  • 2000 Saturn L-Series Press Introduction
  • 1999 GMT-800 Series Pickup Trucks (Sierra and Silverado) Press Introduction
  • 1998 Oldsmobile Intrigue Media Preview

Honda Canada

  • 2011 Honda Odyssey
  • 2010 Honda Insight
  • 2009 Honda Fit
  • 2009 Acura TSX
  • 2008 Honda Accord
  • 2004 Honda Odyssey Long Lead Canadian Media Preview
  • 2003 Element Long Lead Canadian Media Preview

Audi Canada Inc.

  • 2009 Audi A4
  • 2008 Audi R8
  • 2008 Audi TT
  • 2007 Audi Q7 Press Introduction
  • 2007 Audi RS 4 Press Introduction
  • 2007 Audi Full-line Media Preview

Mercedes-Benz Canada

  • 2009 B-Class (event development)

Saturn Car Company

  • 2007 Saturn Sky Long Lead Media Preview-planning and development

Saab Cars USA

  • 2006 Saab 9-7X SUV International Media Introduction

General Motors Fleet and Commercial Operations

  • 2004 Fleet Executive Ride and Drive
  • 2000 International Fleet Product Preview
  • 1999 International Fleet Product Preview


  • 2002 Avalanche International Press Introduction


  • 1995 Aurora “Aurora Vacation Challenge” Cross-America Consumer Program
  • 1994 Aurora “Aurora Vacation Challenge” 7-Country European Consumer Program

Vauxhall Motors Limited (UK)

  • 1996 Vectra Vr6 Cross-America Press Introduction

Subaru of America

  • 2003 Forester Long Lead Media Preview

Subaru Canada

  • 2003 Forester Long Lead Media Preview

Ford Motor Company Limited

  • 2002 Thunderbird Mystery Drive Ten-City Consumer Program

Keywords: Product Launches

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