In 1996, the business-to-business [B2B] marketplace was changed forever. Say good bye to what you thought you knew…may never have perfected…and say hello to new marketing challenges and technologies. If you did make a website; and you think it's finished & that's all you have to do...Think Again.
The Internet has displaced traditional marketing methods such as Yellow Pages, buying guides, even newspaper ads as the primary resource for product research and purchasing decisions. Good bye Yellow and hello Google, Yahoo, MSN and others.
Broadband connections have made the first look at you and your competitors faster than reading the newspaper ads .. and hopefully, more informative!
When you give the customer the information they need, you have taken the first step .. you know how big that step is.. in getting them to trust you as their resource.
Where to start? What to do? How to achieve ROI? How to measure success?