Actin Consulting Group

By: Actin Consulting  09-12-2011
Keywords: Marketing, Customer Relationship Management, business strategies


Our mission is to help your business grow and prosper.  To achieve this objective, we focus on areas that help you keep an eye on your business and your customers.  Our e-Commerce and Customer Relationship Management practice helps you communicate and interact with your customers in a cost effective and meaningful way.

Our Business Intelligence practice provides you with the customer and business insight to develop business strategies to retain, grow and acquire new customers.

Thank You 


Customer Relationship Management

Our CRM practice focuses on implementing systems that helps our clients manage their customer relationships.  This is accomplished through enabling a 360-degree view of their customer's interactions and sales so that they can optimize their marketing, sales and service efforts.

Some sample CRM capabilities that we enable include the following.

  • - Automated e-mail triggers for marketing or service purposes
  • - Generation of customer lists for sales and marketing purposes
  • - Targeted Campaign Management through customer analytics
  • - Customer segmentation based on customer profiles
  • - Optimize marketing budgets through the use of predictive modeling

Business Intelligence

In today's complex business environment, companies seldomly have all their systems fully integrated on one system.  This lack of integration become a barrier to obtaining a 360-degree view of their customers.  Our BI / Data Warehouse practice encompasses the extraction of data from disparate systems, transforming and integrating the data into information that can be easily analyzed and actioned by the business. 

Through the integration of data from various systems, the business can obtain a 360-degree view of their customers sales and interactions.  This information can be leveraged via Business Intelligence in the following ways.

  • - Identify the right offer to the right customer at the right time
  • - Campaign tracking and ROI analysis
  • - Identifying the best geographic markets for your product
  • - Just in time inventory management
  • - Product and revenue maximization  


The way customers interact and transact with business have changed drastically from our parent's generation.  Customers today prefer to get product information and purchase when they want and where ever they want.  Our e-Commerce practice focuses on implementing web based solutions that enable businesses to meet this demand.

Information Technology Services

Actin Consulting offers Information Technology professional services to complement our client's resources with an objective to bring projects to a successful conclusion.  We offer a wide range of IT resource solutions including the following. 

  • - Project management
  • - Business and systems analysis
  • - Data and system architecture
  • - Application development
  • - System testing
  • - System and database administration

Keywords: business strategies, Customer Relationship Management, data warehouse, Develop Business Strategies, Marketing,