Customer information is one of the most valuable assets a company owns. Corporations worldwide spend a significant amount of their marketing budgets to acquire strategically important customer, prospect and other business-related data. Industry statistics show that B2C data perishes at an average rate of 1–2% per month while B2B data, on the other hand, deteriorates at a rate of 1–2% per week.
Our data verification services assist companies in maintaining the highest possible level of data accuracy and immediacy. This is essential for the most successful execution of any data-driven direct marketing, CRM or data warehousing initiative. To accomplish this, we incorporate a five-phased data verification/update approach utilizing multiple online and offline resources.