Purchasing Inventory for a Yoga or Athletic Wear Store

Purchasing Inventory for a Yoga or Athletic Wear Store from TerraFrog Clothing Corp

By: TerraFrog Clothing Corp  03-11-2011
Keywords: Yoga Clothing, Yoga Accessories, Uniform Suppliers

When putting together your first purchase order or your thousandth, it is critical to thoroughly understand your target market. Understanding your potential customers' demographics helps you determine exactly what your products or services should be. One of the biggest mistakes yoga and athletic wear retailers can make is purchasing stock as though they are shopping for themselves. Not everyone has the same taste in clothes and certainly not everyone is the same size. Bottom line (no pun intended), different body shapes fit clothes differently and a store owner cannot expect every potential customer walking in the store to fit things the way that they themselves do.

Purchasing inventory for your target market rather than yourself seems pretty common sense but the latter happens more often that you think. I recall a young 20-something bicycle sport shop owner insisting on only ordering the most revealing pieces of the TerraFrog athletic wear line. When prompted to purchase some of the more “forgiving” yoga tanks or shorts, the young store owner argued that she would not be caught dead in athletic bottoms that go past her thighs!

It doesn’t hurt to ask the clothing manufacturers you are dealing with which styles and sizes have been selling well to individual target markets (i.e. if you own a yoga store that caters primarily to hot yoga enthusiasts, ask the athletic wear manufacturer which pieces/styles/sizes and colors have been selling well for that particular group) . While you may get the odd clothing manufacturer trying to push clothing that is sitting in the back of their warehouse not moving, you are more likely to get an honest answer. Manufacturers want retailers to be successful and will likely share as much information as possible. 

About TerraFrog Clothing Corp:
TerraFrog Clothing Corp. is a Canadian athletic wear manufacturer providing unique, high quality yoga clothing to individuals and select retail outlets. TerraFrog is well known for their exclusive, trend setting designs and styles. This stylish lifestyle and casual wear company limits the number of pieces they make despite consumer demand.  

TerraFrog designs can be purchased directly through the TerraFrog website or at select retailers across Canada and in New York City. TerraFrog wholesales their active wear line and yoga accessories to trendy boutiques in the United States and across Canada.

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