Now there is a powerful new way to tame the frizz that comes with curly hair: Aveda’s new Be Curly Style-Prep. It moisturizes and seals the cuticle to fight frizz. It also makes styling curls easier and helps maintain them longer, while leaving hair soft, not “crunchy”.
The wheat protein and organic aloe blend expands when the hair is wet and retracts when dry to intensify curl or wave and control frizz all day long.
Organic baobab and babassu oil and macadamia nut help seal, soften, and moisturize hair.
Guar bean and plant-derived cellulose help maintain curly styles throughout the day.
Certified organic lime, lemon, bergamot, orange and other pure plant and flower essences create a light, refreshing aroma.
Refresh curls fast: it’s easy to reactivate curls on non-shampoo days with Be Curly Style-Prep. Simply dampen your hair and apply. Comb through to distribute evenly, then style as you prefer. You can air-dry or blow-dry with a diffuser, and curls will look beautifully refreshed.
Seeds of a better world: Aveda’s purchase of organic baobab seed oil helps to empower the South African women who gather the naturally fallen fruit. Dependable compensation benefits their families- and the ancient baobab trees- since it makes their preservation a priority.