Search Engine Optimization
Get Noticed Online
SEO is the term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken. A number of factors are important when optimizing a website, including the content and structure of the website's copy and page layout, the HTML meta-tags and the submission process.
The Search Engine Optimization analysis undertaken by Group FiO examine the following factors:
We start with the discovery/brainstorming stage, where we find as many keywords as possible relating to your Web site. Next, we do a Return on Investment analysis. This consists of finding the most valuable keywords for your Web site. The most generic keywords are the most widely searched, but also the most competitive, and sometimes bring mediocre conversion rates. Generally, phrases that most accurately describe specific qualities of a site yield the highest ROI.
Next comes the competitive analysis - analyzing the strength of competitors for potential keywords. Competitive factors include how attentive sites are to optimization issues and the number of relevant inbound links they have received.
To get the best results and ensure that you're getting the best search result listings you can we use Meta-Tags, Alt-Tags, URL keywords and specific keyword placement.
Link Popularity Analysis.
Link Quantity: the number of links pointing to the website.
Link Quality: Quality links count more than low quality links. There are a variety of ways to define what a quality link is, but the following are characteristics of a high quality link:
If a link is from a page or website which seems like it is trustworthy then it is more likely to count more than a link
from an obscure, rarely used, and rarely cited website. Hard to Get:
The harder a link is to acquire the more likely a search engine will be to want to trust it and the more work a competitor
will need to do to try to gain that link. Aged:
Some search engines may trust links from older resources or links that have existed for a length of time more than they trust
brand new links or links from newer resources. Co-citation:
Pages that link at competing sites which also link to your site make it easy for search engines to understand what
community your website belongs to. Related:
Links from related pages or related websites may count more than links from unrelated sites. In Content:
Links which are in the content area of a page are typically going to be more likely to be editorial links than links that are
not included within the editorial portion of a page.
Overall Page Analysis.
The actual optimization of the pages themselves with focus on the Text to Code ratio (Search engines value content and so their spiders treat a higher ratio of text to code better in the Search Engine rankings), Page Size (the actual file size of the html and image files can effect how your website ranks in the Search Engines as well) and the URL Length (the length of the URL for each webpage can affect your overall search engine ranking.)
Internet Marketing Services include:
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