All web sites, particularily new web sites, face the challenge of how to attract viewers to the site. No matter how beautiful the site design or how easy it is to navigate, the success of a website is dictated by the traffic to it. There are many ways to market your site, but without question improving your organic search results on the main search engines using "white hat" search engine optimization - SEO is the most effective way to increase traffic to your site.
Website SEO ( Search Engine Optimization ) for small businesses involves a thorough analysis of web site design and content, with modifications applied to both, to improve web page rankings on search engine returns.
Our Edmonton SEO ( Search Engine Optimization ) program in Alberta, Canada takes a phased approach to marketing your website:
Phase 1 - Determination of search terms: Through an extensive analysis of the small business website owner's industry, a list of relevant and realistic search terms is produced.
Phase 2 - Optimization of content and design: After development of relevant search terms, they are applied to the overall design and content of a website including all web pages.
Phase 3 - Post optimization tasks: While being the most important aspect, optimizing websites content and design is one of many criteria affecting web sites SEO - search engine optimization results.
Phase 4 - Maintenance: Successful SEO - search engine optimization is an ongoing task. In order to maintain web site page rankings, keyword placement, design structure, and content must be modified on an ongoing basis for all webpages.