Business Consulting by Vision Crafts
Strategy is that part of management that defines the future of a business, including its business model, plans for growth, and ways of defending itself against external threats and competition. In recent years, many companies cut back or eliminated strategic planning. They rationalized that it was too difficult, given the rapid pace of change. But as many companies learned from the dot-com meltdown, a realistic business model and strategy are essential for survival. The challenge for most companies is to find the time, resources, and expertise to do strategic planning effectively.
As a management-consulting firm, we help clients meet the most demanding and complex business issues head-ondeveloping, road mapping, and implementing strategic plans. Our business consulting services include assessing the current situation, making recommendations for restructuring, providing international expertise, identifying potential acquisitions/divestitures, offering competitive intelligence, developing new products, improving business processes, and measuring business performance.
Strategic Planning is a management process for evaluating your current business, determining your strategic direction, and road mapping the strategic plan in practical actions. A strategic plan explains why an organization exists, what it is trying to accomplish, and the tactics it will take to achieve its goals and objectives. Our consultants help organizations assess their business strategy and communicate it clearly. We also help business leaders implement the strategic plan throughout the organization.
Vision-Crafts specializes in this strategic planning tool, which has been adopted by over half the Fortune 1000. Balanced Scorecard is more than a performance measurement systemit is a methodology for communicating and implementing strategy. The Scorecard consists of four dimensions: learning and growth, operations, marketing, and finance. By setting and linking key objectives into these four areas, an organization can significantly improve its ability to run the business and reach its goals.
In todays dynamic marketplace, the market research function has evolved from merely a data provider into a strategic management resource. Effective market research generates a steady stream of customer and competitive intelligence, links marketing variables such as product positioning, pricing, usage, and market segmentation with a targeted customer market. Through industry research, surveys, focus groups, and competitive analysis, our business consultants provide management with answers to critical questions regarding customers, competitors, and the environment.
A well-designed product should link into the corporate strategy and support the companys mission. Our business consultants assist companies in developing new products, services, or lines of business, and in connecting product strategy with day-to-day development decisions, including operating principles and financing decisions.
A successful marketing strategy not only requires a company to know its product or service but also to understand its customers. Our marketing consultants help companies focus on their target market through surveys, focus groups, predictive modelling, and test campaigns to determine the proper product features, distribution, and campaign alternatives. Our consultants specialize in turning an idea or vision into a profitable product or service.
BUSINESS PROCESS IMPROVEMENT
Having the right strategy is the first step. However, execution of the strategy is crucial, and here many companies falter. Often, the problem is in business processes that do not serve the customer or are inefficient. Sometimes, the process is broken and needs to be completely reengineered or redesigned. In other cases, the process is sound, but it is inefficient and needs to be improved. In either case, our business consultants can help you analyse existing processes, identify problems and bottlenecks, and redesign or improve the processes to increase customer satisfaction and reduce costs. Our consultants bring an array of tools and methodologies to these consulting services, including process mapping, creative brainstorming, business process reengineering (BPR), business process management (BPM), best practices, benchmarking, change management, six sigma, and the theory of constraints.