Cooper Tire & Rubber Company

By: Trail Tire Auto Centers  09-12-2011

Cooper is dedicated to producing products that meet and exceed all performance requirements in an environmentally sustainable way through all steps of the product's life cycle.

The impact of a product on the environment is a function of how it is produced, the performance of the product during its useful life and how the product is disposed of at the end of its useful life. In its procurement of raw materials, in its production cycle, in the performance characteristics of its products and in advice to customers as to tire care and use, seeks to minimize the impact on the environment.

Procurement of Raw Materials
Large quantities of raw materials are delivered in recyclable or reusable packaging. For example, Cooper’s European Melksham plant purchases soya bean oil in reusable, returnable containers, takes delivery of polyethylene on returnable plastic pallets, and receives synthetic rubber materials in returnable metal crates. Cooper’s Russian Dandelion project is seeking to develop a more environmentally friendly source of raw materials for tire production.

Tire Manufacture
Cooper’s European Melksham plant has targeted a 20 percent reduction in emissions from natural gas consumption. The Melksham plant seeks to reuse scrap materials that are generated through production and has succeeded in reducing shipments to landfill sites to 32 percent of total waste. The Melksham plant extracts water from the River Avon for use in the generation of steam and in the cooling of production machines. The steam is used both to heat the plant and offices and to cure tires. Ninety percent of this water is returned to the River Avon after use.

"Greater Fuel Economy" or GFE tire
The GFE tire showcases Cooper’s compounding technology with an innovative tread stock featuring a unique silica technology married with a specialized polymer to provide low rolling resistance, outstanding wet grip and long tread life. Cooper's Energy Return Technology will be a backbone for future low rolling resistance products in the years ahead. The lower rolling resistance of the GFE can reduce fuel use by approximately three percent resulting in substantial in fuel cost savings and considerable reduction in green house gas emissions.

Run Flat Tires
Cooper’s European Melksham plant produces run flat tires. These tires reduce fuel use by reducing vehicle weight through the elimination of the need to carry a spare tire.

Cooper Roadmaster RM180 Now Verified by SmartWay
The Cooper Roadmaster RM180 commercial truck tire has been added to the list of verified low rolling resistance tires under the U.S. Environmental Protection Agency's (EPA) SmartWay Transport Partnership program. The RM180 meets the SmartWay program's stringent verified low rolling resistance criteria which helps reduce fuel consumption, ultimately cutting costs and benefiting the environment.

Launched in 2004, the EPA's SmartWay verified technologies program identifies products and services that reduce transportation-related emissions (including low-rolling resistance tires), resulting in significant air quality and/or greenhouse gas improvements while maintaining or improving current levels of other emissions and/or pollutants. The EPA says companies that participate in SmartWay Transport programs save money, reduce fuel consumption and are recognized for their social responsibility and leadership.

Remold Materials
Remold materials, which are used to make treads that aid in the recycling of old tire carcasses, are produced in Cooper’s European Melksham plant.

Product Use
Cooper furnishes tips on tire care and tire use to its customers and the driving public. These tips promote fuel efficiency and help extend the life of its tires.

Websites containing tire care tips on

Websites containing tire care tips on

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