Online Media Buying - Tiko Digital

By: Tiko Digital  09-12-2011
Keywords: Advertising, Online Marketing, Track Record

Notable 19th century retailer John Wanamaker's quote reveals the biggest problem with traditional advertising. Online marketing gives you measurable advertising results. No guessing games.

Online Marketing is Growing

Online marketing in Canada has increased at double digit rates in all but one of the past 10 years— building from $98 million in 2000 to $1.82 billion in 2009. It is now quickly closing in on daily newspaper ad revenue and increasing sales more at advertisers’ retail cash registers than on their websites.

Effective Online Marketing Campaigns

We have extensive experience in traditional and online marketing. Tiko Digital knows all the ins and outs of the latest technologies. Our long track record of happy clients proves that we build successful online marketing campaigns.

Creating online marketing campaigns that promote your business in the best way possible requires innate knowledge and understanding. We know. We understand.

Getting Results With Online Marketing

To launch a successful online marketing campaign, you need extensive knowledge of online media buying and planning, including ad placement and ad distribution platforms.

It also requires a constant awareness and intuitive understanding of your target audience. Managing successful online marketing campaigns can be a tad tricky. But that’s the fun part.

Online marketing campaigns should engage your customers, build brand awareness, and drive response and purchase behaviour.

Online marketing includes:


Search Marketing. Use advertising together with search engine results when users enter keywords related to your business. Reach your target audience and only pay for clicks on your ads.

Get in touch with millions of potential customers through targeted email campaigns. Use customized databases and delivery systems that prevent your emails from landing in junk folders and spam filters.

Search Engine Optimization (SEO)
Improve the visibility of your website in search engines like Google when users search for keywords related to your business and services.

Online Video
Reach your target audience through online video channels and rich media advertising that include online video. Offer your customers a way to completely engage in your business without the distraction of commercials.

Social Media Marketing
Combine email and instant messenger services with Facebook, Twitter, and blogs to effectively target your audience. Use a range of social media tools to achieve the greatest response.

The information in this article was current at 06 Dec 2011

Keywords: Advertising, Long Track Record, marketing campaigns, Online Marketing, Online Marketing Campaigns, Online Media Buying, Track Record,

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