IABC/Edmonton » Events

By: Iabc Edmonton  09-12-2011

IABC/Edmonton » Events

The Association of Canadian Advertisers (ACA) is bringing back two of its most popular courses to Edmonton.

1 – BUILDING A MARKETING PLAN
This course covers the fundamentals – the potential elements of a marketing plan (creative, media, online, PR, etc.) as well as brand equity and the importance of consumer insight. Participants will leave the workshop with practical tools on how to build an effective marketing plan.
for the course description
for the registration form

2 – BRAND LEADERSHIP
This course will explore a new Brand Leadership model, designed to consistently manage a brand to success. The objectives of the course are to explore this Brand Leadership model, develop an in-depth understanding of brand position, brand architecture, brand equity, customer loyalty and measuring brand health. We will also discuss current issues for marketers that could impact successful brand building!
for the course description
for the registration form

INSTRUCTOR: SHARON BELL
Sharon Bell is a marketing executive with 20+ years experience in a variety of industries and categories. Her experience is unique – a combination of marketing line management, brand building, communication, strategy and corporate marketing.

EDMONTON DATES:
1 – Building a Marketing Plan: Tuesday, November 15
2 – Brand Leadership: Tuesday, November 22

TIME:
8:30 a.m. – 4:30 p.m.

EDMONTON LOCATION:
Grant MacEwan University
Robbins Health Learning Centre -10910 104 Ave
Classroom 9 – 322

FEE:
ACA Members and IABC members: $400 + GST / Non-Members: $700 + GST

REGISTER NOW!

Cancellation Policy: All cancellations must be sent in writing to the ACA. A full refund less an administrative fee of $25 will be made on cancellations received by our office at least 10 days prior to course date. Cancellations after this date and “no shows” will not be eligible for refunds.

The ACA reserves the right to cancel a course if a participant number of 8 is not achieved.

The information in this article was current at 06 Dec 2011


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09-12-2011

IABC/Edmonton » Membership

Special Events We need up to five dedicated special events volunteers to assist with IABC special events, including our Welcome Back and New Year’s Mixers, as well as the Capital Awards Gala. The Professional Development Reporter must have creative and dynamic writing skills, be good at storytelling and the ability to work with strict deadlines.