A digital agency based in Edmonton, Alberta, Canada » progressive

By: Balance Media  09-12-2011
Keywords: digital agency

A digital agency based in Edmonton, Alberta, Canada » progressive

Just when we had all mastered the ins and outs of Facebook and Twitter, there’s a new kid on the block, and it’s changing the way things are done.

And much like real life, you are under no obligation to share information with someone just because they choose to do so with you. Someone can add you to their circle and share posts, photos and other things with you, but you don’t have to add them to one of your circles in return, so your personal life stays personal.

Through flexible privacy and sharing options, Google has addressed the concern many people have that online interaction inhibits real-world socialization. Google+ seamlessly integrates natural human social habits into an online community, and that’s what sets it apart from the rest.


Recent surveys by and indicate that more smartphone users are favouring the . According to Nielsen, half of the smartphones purchased over the past six months were Android devices. Rounding out the top are the at 23% and at 15%.

Android is looking to hold this position for at least a little while – 31% of people surveyed who plan on getting a new smartphone said their top choice would be an Android. Once again, the iPhone came in second with 30% and Blackberry trailed in third place at 11%.

The smartphone landscape is a fast-changing one. Only six months ago the same survey indicated a clear lead for the iPhone – 33% claimed it would be their smartphone of choice, with the Android sitting at only 26%.

Whether it’s the Android or iPhone in the lead, having them collectively represent the majority of smartphone users is exciting for us. Both operating systems use the Webkit Engine to render websites. This means we can create content for both at the same time, creating greater consistency for you and your customers.

And finally, it’s important to remember that no matter what surveys are saying about the population in general, every business is different and has unique needs. What smartphone operating systems are your customers using? What about your staff? You know your business best and we’re here to help you take it to the next level!

Keywords: digital agency

Other products and services from Balance Media

09-12-2011

A digital agency based in Edmonton, Alberta, Canada » industry

Targeted Groups Effective client relationship management is all about knowing your customers individually and using the information they give you to customize their next experience with you. The app made it into iTunes’ 2010 Hall of Fame and continues to be an example of the potential apps have to connect people and enhance experiences.


09-12-2011

A digital agency based in Edmonton, Alberta, Canada » interactive

Someone can add you to their circle and share posts, photos and other things with you, but you don’t have to add them to one of your circles in return, so your personal life stays personal. It really demonstrates the potential apps have to give consumers options, connect them to a community, and give them an experience so amazing they’ll wonder how they ever lived without it.


09-12-2011

A digital agency based in Edmonton, Alberta, Canada » interactive - interactive

Ballantine’s Human API campaign takes art – something that is usually a one-way experience for the viewer – and uses interactive technology to turn it into a conversation, a collaborative experience, and a chance for viewers to leave their impression.


09-12-2011

A digital agency based in Edmonton, Alberta, Canada » strategy

Recognizing that online grocery shopping could be difficult – it’s hard to see the products and easy to forget items because they’re not all laid out in front of you – Tesco Homeplus set up a virtual store in a subway station. Targeted Groups Effective client relationship management is all about knowing your customers individually and using the information they give you to customize their next experience with you.