Ballantine’s Human API campaign takes art – something that is usually a one-way experience for the viewer – and uses interactive technology to turn it into a conversation, a collaborative experience, and a chance for viewers to leave their impression.
We’re generally not big fans of clichés, but we can’t deny that necessity is the mother of invention, or in the case of South Korea’s Tesco Homeplus, it’s the mother of innovation. The grocery retail chain had long been stuck in the #2 spot in the ranks of Korean retailers, and this largely had to do with the fact that the leading competitor had far more locations. So Tesco was forced to find a way to move up in the ranks without opening more locations.
South Koreans are very hard working people. In fact, they’re the second hardest working people in the world, so running errands like grocery shopping can be difficult to schedule into their busy weeks. Tesco realized it was necessary to create a convenient way to shop without taking any more time from their customers’ already full schedules.
Their solution to both increasing sales and making the shopping experience more convenient was to bring the store to the people. Recognizing that online grocery shopping could be difficult – it’s hard to see the products and easy to forget items because they’re not all laid out in front of you – Tesco Homeplus set up a virtual store in a subway station. The walls are designed to look like the shelves of a grocery store with photos of actual food, so that the shopping experience is as easy as it would be in the store. Customers simply scan the QR code of the items they need with their phones, and the groceries are delivered when they get home from work.
Tesco analyzed the needs of their business and the needs of their customers, and came up with a truly original, innovative idea. They are now #1 in the online market and a very close second in the general market.
In the meantime, check out Tesco’s virtual subway store:
Posted by Ramona on November 5, 2011 in , , ,