A digital agency based in Edmonton, Alberta, Canada » interactive

By: Balance Media  09-12-2011
Keywords: digital agency

A digital agency based in Edmonton, Alberta, Canada » interactive

The Nike+ app certainly isn’t new. Many of you are probably using it already, but not everyone knows just how successful it is. The app made it into iTunes’ 2010 Hall of Fame and continues to be an example of the potential apps have to connect people and enhance experiences.

The reason behind the app’s success isn’t just its technical features, but the way it allows runners to connect and communicate with each other. Most apps only give the user a one-way experience, but Nike+ takes millions of people with one shared interest and gives them tools to interact. You can use the app to post on Facebook that you’re on a run, and if one of your friends “likes” the post, you hear applause. A game of virtual tag lets you challenge your friends to try to beat each others time and distance. The app does so much more than just adding a function to the user’s phone, it motivates, personalizes an experience, and facilitates interaction with others

The app is being applauded by runners and tech-junkies alike. It really demonstrates the potential apps have to give consumers options, connect them to a community, and give them an experience so amazing they’ll wonder how they ever lived without it.

Just when we had all mastered the ins and outs of Facebook and Twitter, there’s a new kid on the block, and it’s changing the way things are done.

And much like real life, you are under no obligation to share information with someone just because they choose to do so with you. Someone can add you to their circle and share posts, photos and other things with you, but you don’t have to add them to one of your circles in return, so your personal life stays personal.

Through flexible privacy and sharing options, Google has addressed the concern many people have that online interaction inhibits real-world socialization. Google+ seamlessly integrates natural human social habits into an online community, and that’s what sets it apart from the rest.

Keywords: digital agency

Other products and services from Balance Media

09-12-2011

A digital agency based in Edmonton, Alberta, Canada » progressive

Android is looking to hold this position for at least a little while – 31% of people surveyed who plan on getting a new smartphone said their top choice would be an Android. Only six months ago the same survey indicated a clear lead for the iPhone – 33% claimed it would be their smartphone of choice, with the Android sitting at only 26%.


09-12-2011

A digital agency based in Edmonton, Alberta, Canada » industry

Targeted Groups Effective client relationship management is all about knowing your customers individually and using the information they give you to customize their next experience with you. The app made it into iTunes’ 2010 Hall of Fame and continues to be an example of the potential apps have to connect people and enhance experiences.


09-12-2011

A digital agency based in Edmonton, Alberta, Canada » interactive - interactive

Ballantine’s Human API campaign takes art – something that is usually a one-way experience for the viewer – and uses interactive technology to turn it into a conversation, a collaborative experience, and a chance for viewers to leave their impression.


09-12-2011

A digital agency based in Edmonton, Alberta, Canada » strategy

Recognizing that online grocery shopping could be difficult – it’s hard to see the products and easy to forget items because they’re not all laid out in front of you – Tesco Homeplus set up a virtual store in a subway station. Targeted Groups Effective client relationship management is all about knowing your customers individually and using the information they give you to customize their next experience with you.