Back Lit Mobile Billboards

Back Lit Mobile Billboards from Alberta Mobile Media

By: Alberta Mobile Media  18-05-2010
Keywords: advertising sign, Mobile Billboards

With TV, DVR’s, Satellite Radio and iPods, Prospect can literally…go without commercials. Millennials (18-30) spend more hours on the internet each month than Television, Radio and Print combined! As research indicates, traditional Advertising Mediums are showing continual Audience losses. The only Advertising Media currently experiencing growth is Outdoor Advertising.

ADDING TUCK-SIDE, BACK LIT, MOBILE BILLBOARDS TO YOUR ADVERTISING MEDIA MIX INCREASES:

PRODUCT AWARENESS BY 30%
CAMPAIGN AWARENESS BY 52%
POSITIVE PERCEPTION BY 54%

SEVERAL STUDIES HAVE BEEN DONE TO DEMONSTRATE THE ADVERTISING BENEFITS OF BOTH MOBILE OUTDOOR MEDIA AND MOTIONAL DISPLAYS. THE ASSOCIATION OF MOBILE ADVERTISING FUNDED A STUDY TO GAUGE THE EFFICACY OF A CAMPAIGN THAT ADVERTISED A FICTITIOUS BRAND OF DOG FOOD IN WHICH THREE MOBILE TRUCKS CARRIED DOUBLE-SIDED POSTERS TOUTING THE, “ BOOMERANG “ BRAND. AWARENESS INCREASED BY MORE THAN 32% AMONG THOSE SURVEYED AND MORE THAN 70% ASSOCIATED THE BRAND WITH THE MOBILE ADVERTISING VEHICLE.

LIKEWISE, PRODUCT ACCEPTANCE AND RESEARCH, INC. (PAR) CONDUCTED A STUDY OF MOTION ADS FOR THE BEER INDUSTRY. PAR EXAMINED SALES WITHOUT ANY POINT-OF-PURCHASE DISPLAY, WITH A STATIC DISPLAY AND WITH A MOTION DISPLAY. THE RESULTS SHOWED THAT IMPLEMENTING A MOTION DISPLAY INCREASED SALES BY MORE THAN 100%.

BUT PROPONENTS OF MOBILE TRI-MESSAGE DISPLAY TRUCKS SAY THAT THE BENEFITS OF THIS NEW PLATFORM ARE MULTIPLIED EXPONENTIALLY BECAUSE IT COMBINES THE PROVEN SUCCESS OF BOTH CONCEPTS TO TAKE ADVERTISING TO A NEW LEVEL, AND OFTEN AT LOWER PRICES.






Keywords: advertising sign, Mobile Billboards