Branded Entertainment is a form of advertising that is driven by the amusement of the viewer. This type of advertising or shall we call it advertainment, communicates to your audience by tying together the feelings they receive from watching a video to your brand. Inspiration, youthful, fun, concerned, innovative, Loved. These are just a few feelings that can be invoked by using this method.
Branded Entertainment applications include…
- Brand Funded TV Programs
- Video Mirco Sites
- Brand Focused Webisodes
- Viral Video (If you're lucky enough for your video to go viral)