Full service market research, surveys and focus groups

By: Weaver Marketing Research  09-12-2011

WMR takes time to fully appreciate our clients’ objectives, expectations and constraints. Then we work with you to develop the optimum research strategy – single or multi-phase, snap shot or on-going monitor – drawing the right approach from our wide range of methodological options.

Qualitative Expertise

  • Traditional focus groups
  • Online focus groups
  • Mini-groups
  • Super-groups
  • One-on-one’s
  • Executive interviews
  • Workshops

Quantitative Expertise

  • Integration of qualitative results in quantitative design
  • Telephone surveys
  • Web surveys
  • Intercept

Reporting Expertise

  • Topline data and insight summaries
  • Word/PowerPoint graphic reports
  • Online reporting
  • Formal presentations
  • Applied action plans/ actioning workshops

Extensive Range of Experience

  • Usage and attitudes
  • Image/brand position
  • Concept/product development
  • Needs assessment
  • Statistical analyses
  • Testing:
    • Products/services
    • Names
    • Packages
    • Advertisements
  • Evaluating:
    • Websites
    • Retail outlets
    • Sales forces
    • Call centres/ transactional monitoring
    • Loyalty reward programs
  • Measuring:
    • Pricing
    • Potential customers/ intenders
    • Churn/lost customers
  • Tracking:
    • General public
    • Customers
    • Investors
    • Influencers
    • Issues
    • Advertisements
  • Satisfaction and loyalty analysis:
    • General customers
    • Specific services/contact points
    • Specific user groups
    • Competitive customers
    • Business partners (distributors, dealers, etc.)
    • Employees