Opportunity Assessment « Uncommon Innovation

By: Uncommon Innovation  09-12-2011

Opportunity Assessment « Uncommon Innovation

The Uncommon Opportunity Assessment evaluates the feasibility of your new product concept and provides a proven framework and critical insights to improve the investment of your scarce resources and accelerate your product’s success.

Overall, the assessment can provide:

  • An objective view of the product opportunities, issues and potential risks and rewards
  • Analysis of the technical, market and business feasibility of your product opportunity
  • Prioritized, time-phased, high-level product and market road maps
  • Preferable go-to-market strategy options
  • High-level financial and ROI analysis

The key areas of focus for an opportunity assessment are:

  • Size and segment of target market(s)
  • Market needs & priorities
  • Technology and product suitability
  • Internal capabilities and resources
  • Buying process
  • Value chain/environment/key stakeholders
  • Competitors & substitutes

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