We have the answers and can quickly educate you on what you need (and more importantly) what you don't need to do.
The Executive Edge answers all of these
questions with our time-tested solutions. Our services have proven to
produce results and drive traffic, sales, and revenue for our clients:
Optimized Blog Development and Design
A blog is the best way for a company to reach out
and build a community with customer, clients, and users. A blog
allows the company to have a transparent platform wherein the customer
is able to interact with the company, offer feedback, and learn more
about the company culture.
The Executive Edge will design and develop the blog and
optimize it for search engines and for social media. We know the exact
Viral DNA necessary for a popular blog and understand how to optimize
usability and readability.
Virally Enabled, Emotionally Charged Content Writing
A well-written, value-driven blog post is
essential in driving traffic, establishing authority, and adding value
to the community. The blog is not a press release page; instead, it
should target a highly relevant audience, teaching them new things
about the Client’s industry, reviewing products, or just displaying
the Client’s fun company culture.
The Executive Edge will teach a client how to write
value-driven articles that transcend the mundane PR releases that
every company develops. By using The Executive Edge’s validated
methods, a company will capture its social media audience and create
evangelists and fans that will promote the company.
Optimized Twitter Campaign
Twitter is an essential tool for a company to
engage its audience and to build a conversation with the people that
matter. Twitter is not a place to blast advertisements; instead, the
benefits of using Twitter are to create a community and following
around the company brand.
The Executive Edge will not only create the Twitter
profile, design the background, but we will teach the Client how to
use Twitter internally for a dynamic company culture, at events to
interact with participants and the community, and to target relevant
users that will buy the Client products or services.
Explosive and Sustainable Traffic Generation
When used effectively, Social Bookmarking sites
and Social Networks are great tools to use to spread a message and
articles. The first step is to write a high-quality post; the next
step is to use Stumble, Digg, and Facebook to spread the message.
The Executive Edge will develop and execute on a strategy to produce
high-quality, entertaining content that social media users love and
No content or message can be guaranteed to go “viral.”
However, by using our validated methods, a company is able to drive
traffic to a site and position itself to gain fans and evangelists by
becoming an authority figure in its industry.
Robust Brand Monitoring
Social tools now provide companies with a great
way to monitor their brand, and most importantly, to respond to anyone
who is talking about them. The Executive Edge will develop systems,
tools, and processes so that a company is able to quickly find relevant
users on Twitter and monitor the space for mentions of the company.
Remember, the conversation is already happening online.
We will make it possible for you to join the conversation in the most
effective way possible that allows you to talk to your audience and
build a powerfully relevant following.
Analytics and Metrics
No campaign is complete without the proper Analytics and
metrics to measure the success of every facet of the campaign. Here
is just a sample of the questions that our analytic tools answer:
- How many leads or sales is your blog producing
- How many evangelists and fans have Twitter and Facebook created
- Who are your evangelists and fans and how can you reward them
- How much traffic have bloggers and Twitter users produced for your site
- What is the conversion rate for each of your social tools
By analyzing these metrics, The Executive Edge is able to adjust and revise the campaign to maximize ROI.
X-Factor strategies go beyond social networks, blogs, and micro-blog
development. X-Factor strategies are the methods in which a company
develops and explosive buzz by creating unique content that compels
social media users to share with their friends.
X-Factor campaigns can include competitions, polls, scavenger hunts,
videos, podcasts, celebrity endorsements, guest blogs posts, and many
other unique social media strategies that will take the Client to the
next level of marketing and PR.
Thank you very much for getting to know how our services and solutions
can help you build a powerful social media presence. Give us a call
or shoot us and to take the first steps in dominating the
social media landscape. We will be here every step of the way and will
help you love the social space.