Search Engine Marketing

By: Sawgrass Digital Marketing  05-12-2015
Keywords: Search Engine Marketing

Search Engine Marketing or SEM refers to the advertisements that appear alongside the search results in most search engines. These are also commonly referred to as Pay-Per-Click or PPC ads because advertisers only pay when the ads are clicked on. In a nutshell, PPC ads allow you to purchase relevant traffic for your website because they correspond to the search word or phrase entered into the search engine. This makes PPC ads highly relevant to the searchers interests. This combination of timing and relevancy helps advertisers capture existing demand by kick-starting your sales funnel and turning passive interest into revenue for your business. Low cost, measurability, and efficiency make this type of ad one of the most popular campaign channels for small business owners.

Keywords: Search Engine Marketing

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