Conversion Rate Optimization

By: Sawgrass Digital Marketing  05-12-2015
Keywords: Conversion

Have you ever tried to find information, or make a purchase on a website that was so poorly designed that you gave up and left? We’ve all had this experience and it can be terribly frustrating. So how do you know if your website is eliciting the same reaction from your visitors? Welcome to the world of conversion optimization. Conversions, are small or large onsite user actions that you deem important to your sales or lead generation process. Smaller micro conversions are often strung together like a trail of breadcrumbs leading to the macro conversion. If your micro conversion journey isn’t optimized your visitors will never get to the macro, or most important conversion, the sale. They can include text, images, flash, video, and audio. You will find display ads on websites small and large, from the Calgary Herald to a local foodie blog. Display advertisements are crafted to speak to the specific audience that frequents the website you’ve chosen to advertise on.

Keywords: Conversion

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