Marketlogix :: Market Research :: benefits of research

By: Marketlogix  09-12-2011
Keywords: Marketing, Marketing Mix

Minimize Risk
Effective research can help minimize business risk by laying the foundation for more successful programs, determining whether marketing investments can be expected to deliver healthy returns, and by eliminating guesswork or simply confirming intuition.

Increase Profitability
Research can help you increase profitability by delivering insight and information that can help you look for ways to reduce costs, retain more customers, expand customer relationships, build loyalty, and minimize customer or employee attrition.

Gain Sales
Research, in and of itself, has been shown to improve sales. In fact, according to recent research reported in The Harvard Business Review, research has been shown to increase profitability over the long term, simply by asking customers their opinion.

A survey’s usefulness is frequently not limited to gathering data. It can be used as a “training tool” since you can teach and inform customers with a survey simply by asking them questions that help them notice things they never noticed before.

Measure Customer Satisfaction, Awareness and Needs
Build value-based programs and strategies using direct customer input versus guesswork. Stem customer defection proactively by assessing customer satisfaction, awareness and needs before they look elsewhere.

Develop a More Effective Marketing Mix
Research can help evaluate target markets and gather valuable insight. Insight that can help guide marketing collateral and messaging/brand building decisions as well as the most effective marketing mix for your products and services.

Tap Into the Evolutionary and Learning Nature of Marketing
By researching, evaluating and gathering intelligence and feedback step-by-step.

Look at Macro Environment
Including industry, supplier and market trends, pending legislation, strengths and weaknesses of your product and service offering, threats facing your firm, competitive weaknesses to target, and identification and prioritization of key market opportunities.

Combat Eroding Margins
Research identifies key segments and areas for growth along with areas at risk of customer attrition.

Add Value
Merge research data with existing customer data to extract even more value.

Measure Effectiveness
Determine why programs are not working and discover ways to improve them.

Develop More Viable Plans and Strategies
Credible research can help you build more viable plans and strategies.

Keywords: Marketing, Marketing Mix

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Market Research :: methods

No matter what your research requirements are, Marketlogix will use methods based on experience and research industry best-practices, together with the best available technology, to drive response, collect and analyze data and translate this data into knowledge and actionable recommendations.


Marketlogix :: Market Research :: research services

Progressive businesses are always looking for insightful information that will help them to better understand dynamics and trends that affect the success of their business. Marketlogix uses a variety of research methods to gather, analyze and enable businesses to act on critical information about changing markets. Our customer research services enable faster, more sound decision-making based on unbiased customer feedback.


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By “Closing the Loop”, Marketlogix clients are able to measure marketing effect across all customer touch points and deliver their message with greater impact, greater relevancy. With the new economy challenging businesses to think differently about the way they go to market, marketing simply can not be left to chance. That’s why we developed a concept we call “Closing the Loop” to measure and track marketing success and quantify marketing ROI.


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It enables you to touch and interact with your customers (and measure the impact of marketing investments) in a way that no other medium can match, using tools such as email marketing, online research, transactional or informational micro pages, web analytics and more. Most companies have leveraged only a small part of what the Internet can do for their customers and their businesses.


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Marketlogix :: Direct Marketing

We know how to help our clients use effective direct marketing to make more money, build and solidify customer relationships and to learn and grow through measuring, testing and more effectively targeting their communications. On the business-to-business side it is the increasing cost of a sales call, decline in call frequencies and coverage and the fact that customers are frequently too busy to see sales representatives.


Marketlogix :: Market Research

The industries we have provided research services to are many and include retail, financial services and insurance, technology, educational institutions, real estate and property developers, entertainment and gaming providers, healthcare, wholesale distribution, manufacturing, and trade associations.