Make Customer and Market Research Part of Your Business Strategy
As today’s businesses look to improve performance and gain competitive advantage, the ability to collect, analyze and act on meaningful customer and market insight can mean the difference between success and failure.
Indeed, all successful marketing depends on developing a deep understand of your customers: who they are, what they think and how they buy. To really understand the needs of your customers and how best to engage them, you first have to listen.
One of the best ways to gain understanding of your customers is through Research.
At Marketlogix, we know that the information you need to make successful marketing decisions comes from several sources including current and former customers, key influencers, prospects and employees, as well as secondary sources.
We know that accurate and timely information about the markets and customers you serve is a vital corporate resource to be developed, managed and nurtured.
We can help you gather valuable information to drive everything from improving customer satisfaction and loyalty or building internet effectiveness, to optimizing the marketing mix, new product design and development, or brand positioning and messaging.
We provide research strategy, instrument design, fieldwork, data analysis, interpretation, and, most importantly, action-prompting strategies that help you determine the best marketing and organizational interventions for success.
The industries we have provided research services to are many and include retail, financial services and insurance, technology, educational institutions, real estate and property developers, entertainment and gaming providers, healthcare, wholesale distribution, manufacturing, and trade associations.