Today, most companies have leveraged only a small part of what the Internet can do for their customers and their businesses. The idea that a website is only an information base – an “electronic billboard” for example – means that not enough research and planning has been put into many websites.
What Works For You? For Your Customers?
The web offers you a way to dialogue with customers and other “publics” on a two-way basis.
It enables you to touch and interact with your customers (and measure the impact of marketing investments) in a way that no other medium can match, using tools such as email marketing, online research, transactional or informational micro pages, web analytics and more.
The lessons from companies who have been successful on the Internet are clear. They support the notion that developing a strategic plan for their website includes working with industry professionals who possess strong I.T. and marketing skills and who employ industry best-practices and web analytics to drive improvement.
The value of this more comprehensive approach to developing a web presence is that you will be able to offer solutions that will benefit your customers and not waste time and money developing a website that doesn’t fully meet their needs.
The Marketlogix web design team has impeccable capabilities when it comes to branding and marketing know-how. Not only are we experts at developing successful brands on the Web, we also know how to create search engine friendly websites that get top results. And which offer a truly interactive and meaningful customer experience.
This combination of creativity, marketing savvy and technical efficiency is critical in today’s web world.