Marketlogix :: closing the loop

By: Marketlogix  09-12-2011
Keywords: Marketing, Direct Mail, Marketing Mix

With the new economy challenging businesses to think differently about the way they go to market, marketing simply can not be left to chance.

That’s why we developed a concept we call “Closing the Loop” to measure and track marketing success and quantify marketing ROI.

And to enable our clients to adapt their marketing spends to ever-changing customer wants and needs, thereby creating true relationships, true customer engagement.

By “Closing the Loop”, Marketlogix clients are able to measure marketing effect across all customer touch points and deliver their message with greater impact, greater relevancy.

Sample Metrics

Marketing Metrics Financial Metrics
Response Rate Incremental Revenue
Retention Profitability
Cross-Sell Revenue
Cost per Lead Acquisition Costs
Customer Satisfaction Service Costs
Campaign Costs Break-Even Point
Long Term(Lifetime) Value ROI
Marketing Mix Results – Current Fiscal Year *- in thousands
Program Risk/Uncertainty
Revenue* ROI – Actual ROI – Plan
Lead Generation
Low $200
$1,600 8 10
Direct Mail Cross-Sell Low $75 $750 10 9
Low $125 $900 7.2 6
Web Sales Low $37 $525 14 10
Direct Mail Lead Generation Low $375 $2,250 6 7.5
Trade Shows Moderate $175 $1,000 5.7 7
Brand Awareness
High $500 $500 1 5
Total $1,486 $7,525 5.06 4.7
The information in this article was current at 06 Dec 2011

Keywords: Direct Mail, Marketing, Marketing Mix

Other products and services from Marketlogix


Market Research :: methods

No matter what your research requirements are, Marketlogix will use methods based on experience and research industry best-practices, together with the best available technology, to drive response, collect and analyze data and translate this data into knowledge and actionable recommendations.


Marketlogix :: Market Research :: research services

Progressive businesses are always looking for insightful information that will help them to better understand dynamics and trends that affect the success of their business. Marketlogix uses a variety of research methods to gather, analyze and enable businesses to act on critical information about changing markets. Our customer research services enable faster, more sound decision-making based on unbiased customer feedback.


Marketlogix :: Market Research :: benefits of research

Look at Macro Environment Including industry, supplier and market trends, pending legislation, strengths and weaknesses of your product and service offering, threats facing your firm, competitive weaknesses to target, and identification and prioritization of key market opportunities.


Marketlogix :: Interactive Development

It enables you to touch and interact with your customers (and measure the impact of marketing investments) in a way that no other medium can match, using tools such as email marketing, online research, transactional or informational micro pages, web analytics and more. Most companies have leveraged only a small part of what the Internet can do for their customers and their businesses.


Marketlogix :: brand support

All our activities will be designed to support your brand in a variety of ways, by establishing and maintaining guidelines throughout the creative process, and ensuring a consistent experience for your audience. Marketlogix works with clients who understand the importance of strengthening their image through brand development, marketing and creative support.


Marketlogix :: Direct Marketing

We know how to help our clients use effective direct marketing to make more money, build and solidify customer relationships and to learn and grow through measuring, testing and more effectively targeting their communications. On the business-to-business side it is the increasing cost of a sales call, decline in call frequencies and coverage and the fact that customers are frequently too busy to see sales representatives.


Marketlogix :: Market Research

The industries we have provided research services to are many and include retail, financial services and insurance, technology, educational institutions, real estate and property developers, entertainment and gaming providers, healthcare, wholesale distribution, manufacturing, and trade associations.