Market Research :: methods

By: Marketlogix  09-12-2011

Primary

The key to successful research is response. The most rigorously designed questionnaire, targeted to the wrong audience using the wrong approach will yield a poor response and undermine the “significance” of the findings and the quality of the project.

At Marketlogix, we are experts at generating meaningful response.

No matter what your research requirements are, Marketlogix will use methods based on experience and research industry best-practices, together with the best available technology, to drive response, collect and analyze data and translate this data into knowledge and actionable recommendations.

Methods we employ may include any of the following, or an integrated multi-mode approach combining two or more:

Telephone – via Marketlogix’ Call Centre
Web  – e:Metrics/ Micropages
Direct Mail      
Observation
In-depth Interviews
Focus Groups – Traditional, Online
Panels – Traditional, Online

Secondary

Marketlogix can help you gather relevant data and intelligence from secondary sources as well. Secondary research is used independently or to support primary research findings. Secondary sources may include trade and industry sources, the Internet, online databases, syndicated sources, Government data, business publication data and so forth.

The list is almost endless. The key is knowing where to look and how to look for the most relevant information. Marketlogix can help.


Other products and services from Marketlogix

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Marketlogix :: Market Research :: research services

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Marketlogix :: Market Research :: benefits of research

Look at Macro Environment Including industry, supplier and market trends, pending legislation, strengths and weaknesses of your product and service offering, threats facing your firm, competitive weaknesses to target, and identification and prioritization of key market opportunities.


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Marketlogix :: brand support

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Marketlogix :: Market Research

The industries we have provided research services to are many and include retail, financial services and insurance, technology, educational institutions, real estate and property developers, entertainment and gaming providers, healthcare, wholesale distribution, manufacturing, and trade associations.