Market Research :: methods

By: Marketlogix  09-12-2011


The key to successful research is response. The most rigorously designed questionnaire, targeted to the wrong audience using the wrong approach will yield a poor response and undermine the “significance” of the findings and the quality of the project.

At Marketlogix, we are experts at generating meaningful response.

No matter what your research requirements are, Marketlogix will use methods based on experience and research industry best-practices, together with the best available technology, to drive response, collect and analyze data and translate this data into knowledge and actionable recommendations.

Methods we employ may include any of the following, or an integrated multi-mode approach combining two or more:

Telephone – via Marketlogix’ Call Centre
Web  – e:Metrics/ Micropages
Direct Mail      
In-depth Interviews
Focus Groups – Traditional, Online
Panels – Traditional, Online


Marketlogix can help you gather relevant data and intelligence from secondary sources as well. Secondary research is used independently or to support primary research findings. Secondary sources may include trade and industry sources, the Internet, online databases, syndicated sources, Government data, business publication data and so forth.

The list is almost endless. The key is knowing where to look and how to look for the most relevant information. Marketlogix can help.

Other products and services from Marketlogix


Marketlogix :: Market Research :: research services

Progressive businesses are always looking for insightful information that will help them to better understand dynamics and trends that affect the success of their business. Marketlogix uses a variety of research methods to gather, analyze and enable businesses to act on critical information about changing markets. Our customer research services enable faster, more sound decision-making based on unbiased customer feedback.


Marketlogix :: Market Research :: benefits of research

Look at Macro Environment Including industry, supplier and market trends, pending legislation, strengths and weaknesses of your product and service offering, threats facing your firm, competitive weaknesses to target, and identification and prioritization of key market opportunities.


Marketlogix :: closing the loop

By “Closing the Loop”, Marketlogix clients are able to measure marketing effect across all customer touch points and deliver their message with greater impact, greater relevancy. With the new economy challenging businesses to think differently about the way they go to market, marketing simply can not be left to chance. That’s why we developed a concept we call “Closing the Loop” to measure and track marketing success and quantify marketing ROI.


Marketlogix :: Interactive Development

It enables you to touch and interact with your customers (and measure the impact of marketing investments) in a way that no other medium can match, using tools such as email marketing, online research, transactional or informational micro pages, web analytics and more. Most companies have leveraged only a small part of what the Internet can do for their customers and their businesses.


Marketlogix :: brand support

All our activities will be designed to support your brand in a variety of ways, by establishing and maintaining guidelines throughout the creative process, and ensuring a consistent experience for your audience. Marketlogix works with clients who understand the importance of strengthening their image through brand development, marketing and creative support.


Marketlogix :: Direct Marketing

We know how to help our clients use effective direct marketing to make more money, build and solidify customer relationships and to learn and grow through measuring, testing and more effectively targeting their communications. On the business-to-business side it is the increasing cost of a sales call, decline in call frequencies and coverage and the fact that customers are frequently too busy to see sales representatives.


Marketlogix :: Market Research

The industries we have provided research services to are many and include retail, financial services and insurance, technology, educational institutions, real estate and property developers, entertainment and gaming providers, healthcare, wholesale distribution, manufacturing, and trade associations.