The key to successful research is response. The most rigorously designed questionnaire, targeted to the wrong audience using the wrong approach will yield a poor response and undermine the “significance” of the findings and the quality of the project.
At Marketlogix, we are experts at generating meaningful response.
No matter what your research requirements are, Marketlogix will use methods based on experience and research industry best-practices, together with the best available technology, to drive response, collect and analyze data and translate this data into knowledge and actionable recommendations.
Methods we employ may include any of the following, or an integrated multi-mode approach combining two or more:
Telephone – via Marketlogix’ Call Centre
Web – e:Metrics/ Micropages
Focus Groups – Traditional, Online
Panels – Traditional, Online
Marketlogix can help you gather relevant data and intelligence from secondary sources as well. Secondary research is used independently or to support primary research findings. Secondary sources may include trade and industry sources, the Internet, online databases, syndicated sources, Government data, business publication data and so forth.
The list is almost endless. The key is knowing where to look and how to look for the most relevant information. Marketlogix can help.