For businesses and individuals alike it is always important to understand where to best spend your dollars. For most businesses it is very common to do what makes the most sense from a financial and practical standpoint. Successful businesses often understand that we must live and operate within our means. Applying that common principal is key to understand the importance of investing in the future and maintaining a brand presence by keeping an open sign on your front door.
To Properly Market ourselves we must always understand our Audience. Start by asking the who-what? the where-when’s? and the why’s
Who is our Audience? and What do they do? Where do they go? When do they go there? and Why do they wake up in the morning? …etc. This of course leads us to the question how do I get them to know or understand my product or brand?
Who knows though? What if monthly rent on the internet goes up and business on the internet share the same economic dilemma of an era gone by. Will Websites close? Will they put brown paper on our windows(and Macs) Just like the doors on the shops years ago…let’s hope not.
Still you may ask What do I do with my marketing dollars?
We say “hang in there”…”keep with it”. Just like all industries and maybe even more than some, the marketing industry offers tremendous opportunity for companies to gain market share and to experience growth and prosperity through proper brand management, including brand building and awareness techniques that can help you to be successful and take advantage of a recession.
To see what others are saying about Marketing during a recession check out the links below:
And for reminder of what was being said before the last recession of 2008, check these links: