Brand Development

Brand Development from Graphic Structure

By: Graphic Structure  23-03-2015
Keywords: Logo Design, Corporate Identity, Business Logo Design

Here’s how Graphic Structure can help you with your branding? Visual / Corporate Identity: Brand LogoWhat does the look of your brand say about your organization? Your visual / corporate identity is an expression of your brand. It lives in your communications, and in the minds of your customers. A powerful visual expression can influence the perceptions and actions of your employees, partners and customers—often much more than they realize or can rationalize. A good visual identity is more than just a pretty face. Our approach is analytical and creative, leading to a visual identity that truly brings your brand to life. A logo, colour palette, typography, and imagery style are all threads of the visual system, but it’s your underlying brand strategy that weaves them together as one cohesive expression. Once all the elements are in place, we construct guidelines that will inform and inspire your internal and external creative teams as they implement your identity across each and every touchpoint. Brand Playbook: brand playbookA Brand Playbook is a guide to your business and what makes it unique – who you are, what you do and how you get it done. It should be used internally by all management and employees, as a check list for guiding all business practices. Use it externally for focused and consistent messaging. Use if for business development and targeting specific personas or markets with future tactics. Graphic Structure can work with you on developing a Brand Playbook that will help your company or organization maintain a consistent and effective brand presence.

Keywords: brand, Brand Identity, brand marketing, brand play book, brand playbook, brand strategy, Business Logo Design, Corporate Identity, corporate logo design, Corporate Logos, Logo Design, Web Identity,

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